CRM Strategy Lead: Data-Driven Growth & Adoption

TAPCO (Traffic and Parking Control Co., LLC); Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K with employer match

Paid holidays, vacation, and personal

Parental leave (4 weeks)

Health, vision, and dental insurance (

Quarterly company events

Employee committees (Fun/Safety)

Job summary

TAPCO (Traffic and Parking Control Co., LLC) is seeking a CRM Manager in Milwaukee to lead the organization’s CRM strategy, processes, and platform administration. You will ensure CRM tools support sales, demand generation, service, and operations while driving data quality, user adoption, customer insights, and continuous process improvement.

You will collaborate with Sales, Demand Generation, Service, and Operations to enhance customer experience, improve operational efficiency, and enable

Qualifications

• Strong proficiency with CRM platforms and supporting sales processes.
• Experience defining business requirements, process improvements, and adoption strategies.
• Ability to lead change, influence stakeholders, and drive adoption.

Responsibilities

• Lead the CRM strategy and roadmap to support business objectives.
• Define and prioritize CRM capabilities to meet evolving business needs.
• Establish data governance standards to ensure data quality and integrity.
• Partner with Sales, Demand Generation, Service, and Operations to improve customer experience.
• Drive process improvements and automation to increase efficiency and scalability.
• Promote CRM adoption through training, support, and change management.
• Monitor CRM effectiveness and business outcomes, identifying opportunities for improvement.
• Serve as the CRM business owner and advocate for customer-centric processes.

Skills

CRM platform proficiency

CRM strategy

Data governance

Change management

Analytical thinking

Stakeholder engagement

Communication

Job description

TAPCO (Traffic and Parking Control Co., LLC) is seeking a CRM Manager in Milwaukee to lead the organization’s CRM strategy, processes, and platform administration. You will ensure CRM tools support sales, demand generation, service, and operations while driving data quality, user adoption, customer insights, and continuous process improvement.

You will collaborate with Sales, Demand Generation, Service, and Operations to enhance customer experience, improve operational efficiency, and enable