Growth Campaign Strategist - Hybrid

ADP, Inc.; Milwaukee (WI); Hybrid; USD 60,000 - 75,000; Full time

Job summary

TAPCO seeks a Marketing Campaign Specialist to join our hybrid team in Milwaukee. You will plan, execute, and optimize multi-channel campaigns to generate leads and MQLs, aligning with product portfolios and sales.

The role requires hands-on execution across email, paid media, social, and web content, plus strong analytics and project management. Reporting to the Senior Content Marketing Manager, you will own KPI reporting, messaging, and campaign optimization, collaborating across teams to

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 3–5 years of experience in campaign marketing or demand generation.
• Experience leading cross-functional projects without direct authority.
• Hands-on experience with marketing automation, CRM, and web content platforms.

Responsibilities

• Plan, execute, and optimize integrated campaigns across channels.
• Develop campaign plans, messaging, and measurement frameworks.
• Project manage campaigns from planning to launch.
• Collaborate with digital team to activate paid media and website content.
• Own KPI reporting including email metrics and pipeline.

Skills

Campaign strategy

Marketing communications

Audience segmentation

Core messaging

Email marketing

Marketing automation

Cross-functional coordination

Project management

Data interpretation

Written & verbal communication

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

ClickUp

Job description

TAPCO seeks a Marketing Campaign Specialist to join our hybrid team in Milwaukee. You will plan, execute, and optimize multi-channel campaigns to generate leads and MQLs, aligning with product portfolios and sales.

The role requires hands-on execution across email, paid media, social, and web content, plus strong analytics and project management. Reporting to the Senior Content Marketing Manager, you will own KPI reporting, messaging, and campaign optimization, collaborating across teams to