Integrated Campaign Lead

Milwaukee Succeeds; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid holidays

Paid vacation

Parental leave

401K employer match

Short-term disability

Health insurance

Dental insurance

Vision insurance

Company events

Job summary

TAPCO is seeking a Marketing Campaign Specialist to join our expanding marketing team in Milwaukee. You will partner with product teams to plan, execute, and optimize multi-channel campaigns that generate leads, MQLs, and pipeline.

You’ll own messaging, campaign plans, and KPI reporting across email, social, paid media, and web. Reporting to the Senior Content Marketing Manager, you’ll manage timelines, coordinate cross-functional teams, and apply data-driven insights to improve demand

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years in campaign marketing or demand generation.
• Experience leading cross-functional projects.
• Integrated campaigns across email, digital, social, web, and content.
• Hands-on with marketing automation, CRM, email marketing, and web content.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Partner with product teams to translate growth priorities into integrated, multi-channel campaigns that generate leads, MQLs, and marketing-sourced pipeline.
• Develop campaign strategies, marketing communications plans, target audiences, core messaging, channel plans, timelines, deliverables, and measurement frameworks.
• Project manage campaigns from planning through launch, measurement, and optimization, coordinating internal teams, external partners, budgets, and dependencies.
• Collaborate with the digital team to activate paid media, website content, social media, and other digital experiences while maintaining consistent messaging across the buyer journey.
• Build, test, deploy, and optimize email campaigns and nurture programs in HubSpot or other marketing automation platforms using segmentation, personalization, and lead-management best practices.
• Apply testing and performance insights to improve demand capture, nurture, messaging, deployment, and lead-to-opportunity conversion.
• Partner with Sales and other stakeholders to review campaign outcomes, gather feedback, and improve lead quality and pipeline performance.
• Own reporting for assigned KPIs, including email open and click-through rates, nurture-to-MQL conversion, share of voice, lead and MQL volume, and marketing-sourced pipeline.
• Maintain campaign processes and workflows that support consistency, visibility, and scalability.
• Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out.
• Perform other duties as assigned.

Skills

Campaign strategy

Marketing communications

Audience segmentation

Project management

Cross-functional collaboration

Data interpretation

Email marketing

Marketing automation

CRM knowledge

Education

Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field

Tools

HubSpot

ClickUp

Job description

TAPCO is seeking a Marketing Campaign Specialist to join our expanding marketing team in Milwaukee. You will partner with product teams to plan, execute, and optimize multi-channel campaigns that generate leads, MQLs, and pipeline.

You’ll own messaging, campaign plans, and KPI reporting across email, social, paid media, and web. Reporting to the Senior Content Marketing Manager, you’ll manage timelines, coordinate cross-functional teams, and apply data-driven insights to improve demand