CRM Product Manager, Salesforce-Driven B2B Growth

Kraken; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for CRM tooling across Kraken’s B2B sales organization. You will own the Salesforce-based roadmap, prioritize stakeholder requests, and translate business needs into scalable product solutions with administrators and engineers.

You will partner with Sales, Engineering, and Operations to improve lead management, forecasting, data quality, and platform coherence while shaping the CRM ecosystem for scale

Qualifications

• Four+ years as Product Manager, Product Owner, or similar for Sales/go-to-market tooling.
• Proven ability to own a product roadmap and prioritize competing requests across stakeholders.
• Strong requirements writing and clear communication of business context and acceptance criteria.
• Comfort translating ambiguous requests into scoped, estimable deliverables for technical teams.
• Experience partnering with Engineering, Sales leadership, and end users to drive outcomes.
• Solid understanding of B2B sales processes including pipeline, forecasting, and account management.

Responsibilities

• Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization.
• Lead prioritization across stakeholder needs with data-informed trade-offs.
• Assess incoming CRM needs and translate requests into clearly scoped work for delivery teams.
• Establish scalable intake and prioritization processes for CRM enhancements.
• Drive coherence across CRM platforms, defining ownership of records, workflows, and data.
• Partner with sales leaders and end users to understand friction in lead management, pipeline progression, and data quality.
• Translate business needs into product requirements, not just quick fixes.
• Write clear requirements, user stories, specs, and acceptance criteria for administrators and engineers.
• Collaborate with Engineering on CRM integrations, defining ownership and escalation paths.
• Act as a trusted partner to Sales, Engineering, Operations and leadership, ensuring roadmap alignment.
• Apply knowledge of Salesforce Sales Cloud concepts to scope solutions and evaluate approaches.
• Identify opportunities to improve CRM adoption, data quality, and workflow consistency.
• Define metrics for a high-performing Kraken CRM ecosystem and inform decisions.
• Support evolution and consolidation of Kraken’s sales tech to reduce fragmentation.

Skills

Roadmap ownership

Stakeholder collaboration

Requirements writing

Analytical thinking

CRM product sense

Product delivery

Tools

Salesforce Sales Cloud

Job description

Kraken is seeking an experienced CRM Product Manager to define and drive the product strategy for CRM tooling across Kraken’s B2B sales organization. You will own the Salesforce-based roadmap, prioritize stakeholder requests, and translate business needs into scalable product solutions with administrators and engineers.

You will partner with Sales, Engineering, and Operations to improve lead management, forecasting, data quality, and platform coherence while shaping the CRM ecosystem for scale