CRM & Customer Intelligence Leader: Strategy & Growth

Kforce Inc; McKinney (TX); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

HSA/FSA participation

401(k) and life/disability insurance

Job summary

Kforce is seeking a senior CRM Product leader to own the vision, roadmap, and prioritization for our CRM platforms. You will partner with business leaders to translate objectives into epics, user stories, and technical requirements, guiding delivery teams toward successful outcomes.

The role requires strong Salesforce expertise (Sales Cloud and Service Cloud), cross-functional collaboration, and a data-driven approach to measure ROI and platform adoption.

Qualifications

• 7+ years in Product Management, Ownership, or CRM leadership.
• Proven experience owning roadmaps and delivering outcomes.
• Strong Salesforce CRM experience (Sales Cloud & Service Cloud).
• Collaborates with Sales, Marketing, Customer Service, Operations, and Technology.
• Translates requirements into epics, stories, and technical specs.
• Proficient in Agile, Scrum, and product delivery methodologies.
• Experience balancing priorities across multiple stakeholders.
• Knowledge of CRM analytics, reporting, and KPI development.
• Experience measuring platform adoption, ROI, and business value.
• Familiarity with CDP and analytics solutions.

Responsibilities

• Own the CRM product vision, roadmap, and prioritization.
• Partner with leaders to identify opportunities and define requirements.
• Translate objectives into epics, user stories, and technical specs.
• Manage backlogs and guide delivery teams to outcomes.
• Drive governance, prioritization, and change management processes.
• Use analytics and AI insights to improve performance.
• Define and measure ROI, adoption, and platform success metrics.
• Collaborate with architects, vendors, and technical teams on delivery.
• Communicate strategy, priorities, and progress to executives.
• Improve customer engagement, sales productivity, and operations.

Skills

Product leadership

Executive communication

Stakeholder management

Analytics-driven decision making

Education

MBA or advanced degree

Certifications: CSPO/CSM/PSM

Tools

Salesforce CRM (Sales Cloud, Service Cloud)

Snowflake

SQL

CDP / Customer analytics platforms

Job description

Kforce is seeking a senior CRM Product leader to own the vision, roadmap, and prioritization for our CRM platforms. You will partner with business leaders to translate objectives into epics, user stories, and technical requirements, guiding delivery teams toward successful outcomes.

The role requires strong Salesforce expertise (Sales Cloud and Service Cloud), cross-functional collaboration, and a data-driven approach to measure ROI and platform adoption.