Senior CRM and Personalization Specialist

my7elevenhr; Irving (TX); Vor Ort; USD 100.000 - 140.000; Vollzeit

Zusammenfassung

7-Eleven is seeking a Senior CRM Specialist to drive engagement, retention, and lifetime value by leading CRM and Personalization initiatives. You will own campaigns across email, SMS, push, and other digital channels, partnering with cross-functional teams to deliver measurable improvements.

The ideal candidate has 5+ years in CRM/lifecycle marketing with a proactive mindset, strong project management, and a passion for scalable processes that improve customer experiences and business results.

Qualifikationen

• This role requires a Bachelor's degree in marketing, business, data analytics, or related field.
• 5+ years in CRM, lifecycle marketing, or related fields.
• Strong ownership, initiative, and cross-functional collaboration.

Aufgaben

• Lead CRM and Personalization projects from initiation to completion.
• Oversee development and deployment of CRM campaigns across email, SMS, push and other channels.
• Solve problems with data-driven, cross-functional collaboration to improve CRM programs.
• Identify and implement process improvements to scale CRM operations.
• Monitor CRM KPIs and provide data-backed insights for optimization.

Kenntnisse

CRM experience

Lifecycle marketing

Campaign management

Data analysis

Project management

Cross-functional collaboration

Digital marketing channels

Retail/e-commerce experience

Ausbildung

Bachelor's degree

Tools

CRM software

Jobbeschreibung

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

JOB SUMMARY:

The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results.

KEY DUTIES AND RESPONSIBILITES:

• Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.
• Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
• Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
• Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
• Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.

EDUCATION AND EXPERIENCE:

• EDUCATION: Bachelors/4 Yr Degree
• YEARS OF RELEVANT WORK EXPERIENCE: 5+ years
• YEARS OF MANAGEMENT EXPERIENCE: NA

SPECIFIC KNOWLEDGE AND SKILLS:

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
• Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work across teams.
• Experience in retail, e-commerce, or a subscription-based business model.
• Comfort working with data, drawing insights, and making decisions based on KPIs.
• Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

This job description is intended to describe the general nature and level of the work being performed by the individuals assigned to this job. This is not an exhaustive list of all duties and responsibilities. Management reserves the right to amend and change the duties and responsibilities of this job to meet business and organizational needs, as necessary.

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link .

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link .