Senior CRM & Personalization Lead | Data-Driven Growth

7-Eleven, Inc; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

7-Eleven, Inc. is seeking a CRM leader to own personalization programs and lifecycle marketing. You will drive end-to-end CRM initiatives across channels—email, SMS, and push—delivering measurable outcomes that strengthen customer engagement and lifetime value.

Candidates should have a Bachelor's in marketing or related field with 5+ years in CRM or related roles, and a proven ability to collaborate across retail, analytics, and product teams to turn insights into action.

Qualifications

• Bachelor's degree in marketing, business, data analytics, or related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter with ownership and initiative.
• Strong problem-solving and data-driven decision making.
• Excellent cross-functional collaboration and communication.
• Experience in retail, e-commerce, or subscription-based models.
• Comfort working with data, drawing insights, and KPI-based decisions.

Responsibilities

• Lead CRM and personalization projects from initiation to completion.
• Oversee the development and deployment of CRM campaigns (email, SMS, push).
• Tackle challenges with a data-driven, solution-oriented mindset across teams.
• Identify inefficiencies in CRM operations and implement scalable improvements.
• Monitor KPIs, provide insights on campaign performance, and optimize outcomes.

Skills

CRM

Personalization

Campaign management

Data analytics

Project management

Cross-functional collaboration

Retail/EC experience

Communication

Education

Bachelor's degree in marketing or related field

Job description

7-Eleven, Inc. is seeking a CRM leader to own personalization programs and lifecycle marketing. You will drive end-to-end CRM initiatives across channels—email, SMS, and push—delivering measurable outcomes that strengthen customer engagement and lifetime value.

Candidates should have a Bachelor's in marketing or related field with 5+ years in CRM or related roles, and a proven ability to collaborate across retail, analytics, and product teams to turn insights into action.