Director of Personalization & Omnichannel Experience

SuperMom's LLC; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

7-Eleven is seeking a Manager of Personalization in Irving, TX to lead the team delivering personalization and decisioning across app, web, in-store, and CRM channels. You will define the roadmap, own the production inventory, and collaborate with data science, product, data, and architecture to enable omnichannel experiences.

The role requires 7+ years of relevant experience, 3+ years in management, and a strong background in personalization, experimentation, and channel strategy.

Qualifications

• Bachelor's degree in a related field.
• 7+ years of relevant work experience.
• 3+ years of management experience.
• Agile or PMP certifications a plus.

Responsibilities

• Lead and manage the team delivering personalization and decisioning capabilities across MarTech channels.
• Own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation under clear MarTech ownership.
• Define how models, rules, business goals, and channel logic are consumed and activated consistently across channels, with next-best-action/offer as one input among many.
• Establish a validated production inventory, model/attribute change management, and consumer-notification processes.
• Partner with data science on model consumption and evaluation, and with product on business-facing decisioning and goal setting.
• Extend personalization coverage across channels and improve experimentation and measurement.

Skills

People leadership

Personalization/decisioning

Channel strategy

Model governance

Measurement/attribution

Communication skills

Education

Bachelor's degree

Tools

SFMC/MCP

Databricks

A/B testing tools

Job description

7-Eleven is seeking a Manager of Personalization in Irving, TX to lead the team delivering personalization and decisioning across app, web, in-store, and CRM channels. You will define the roadmap, own the production inventory, and collaborate with data science, product, data, and architecture to enable omnichannel experiences.

The role requires 7+ years of relevant experience, 3+ years in management, and a strong background in personalization, experimentation, and channel strategy.