Director of Personalization & Omnichannel Experience

7-Eleven; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

7-Eleven is seeking a Manager of Personalization to lead the MarTech personalization and decisioning team. You will own the roadmap, consolidate APIs, and ensure consistent activation of models, rules, and channels across app, web, in-store, and pump experiences.

You will collaborate with data science, product, and architecture to move toward an omnichannel decisioning platform, with a focus on speed, governance, and measurement.

Qualifications

• Bachelor's degree in a relevant field.
• 7+ years of relevant work experience.
• 3+ years of management experience.
• Agile or PMP certifications a plus.

Responsibilities

• Lead and manage the team delivering personalization and decisioning capabilities across MarTech channels.
• Own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation under clear MarTech ownership.
• Define how models, rules, business goals, and channel logic are consumed and activated consistently across channels, with next-best-action/offer as one input among many.
• Establish a validated production inventory, model/attribute change management, and consumer-notification processes.
• Partner with data science on model consumption and evaluation, and with product on business-facing decisioning and goal setting.
• Extend personalization coverage across channels (e.g., onsite/web, app, CFD/pump) and improve experimentation and measurement.
• Manage team performance, hiring, prioritization, delivery cadences, and stakeholder/leadership communication.

Skills

People leadership

Personalization/decisioning

Cross-channel strategy

Agile or PMP

Education

Bachelors/4 Yr Degree

Tools

SFMC/MCP

Databricks

Personalization API/Gateway

Job description

7-Eleven is seeking a Manager of Personalization to lead the MarTech personalization and decisioning team. You will own the roadmap, consolidate APIs, and ensure consistent activation of models, rules, and channels across app, web, in-store, and pump experiences.

You will collaborate with data science, product, and architecture to move toward an omnichannel decisioning platform, with a focus on speed, governance, and measurement.