CRM Operations & Segmentation Specialist

Fanatics Inc.; Jersey City (NJ); On-site; USD 65,000 - 78,000; Full time

Job summary

Fanatics Inc. is seeking a CRM Operations Associate to support CRM campaign execution, segmentation, calendar upkeep, and reporting across the Fanatics App and loyalty program.

This role blends hands-on execution with process improvement and requires a growth mindset and strong collaboration across teams. The ideal candidate has 1–3 years in CRM/marketing operations, hands-on experience with CRM/ESP platforms, and a data-driven approach to audience targeting.

Qualifications

• 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
• Hands-on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data-driven environments.
• Understanding of lifecycle marketing concepts (onboarding, retention, win-back, VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (CAN-SPAM, TCPA) a plus.

Responsibilities

• Campaign, Calendar & Reporting Operations: Support the creation, execution, and monitoring of marketing campaigns.
• Segmentation & Audience Management: Develop campaign audience criteria and maintain segments and lists.
• Lifecycle & Journey Support: Setup, QA, and monitoring of always-on lifecycle journeys.
• Process Improvement & Workflows: Identify opportunities to streamline workflows and ensure quality across CRM communications.

Skills

CRM experience

Marketing ops

Analytics

Audience segmentation

Lifecycle marketing

Email deliverability

Education

Bachelor's degree in Business, Marketing, Communications or related field

Tools

CRM/ESP platforms

Job description

Fanatics Inc. is seeking a CRM Operations Associate to support CRM campaign execution, segmentation, calendar upkeep, and reporting across the Fanatics App and loyalty program.

This role blends hands-on execution with process improvement and requires a growth mindset and strong collaboration across teams. The ideal candidate has 1–3 years in CRM/marketing operations, hands-on experience with CRM/ESP platforms, and a data-driven approach to audience targeting.