CRM Associate

Fanatics; New Philadelphia (PA); On-site; USD 65,000 - 78,000; Full time

Job summary

Fanatics is seeking a CRM Operations Associate to support Lifecycle and Campaign operations for the Fanatics App and Fanatics ONE loyalty program. The role emphasizes data‑driven segmentation, audience management, and rigorous QA to ensure compliant, effective communications.

You’ll partner with Loyalty, Marketing, and Data teams in a fast‑paced environment, with opportunities for process improvement. The team values curiosity, collaboration, and meticulous execution, with a flexible schedule

Qualifications

• 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
• Hands-on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data-driven environments.
• Understanding of lifecycle marketing concepts (onboarding, retention, win-back, VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (e.g., CAN-SPAM, TCPA) a plus.
• Familiarity with the sports calendar and landscape.
• Highly detail-oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross-functionally.
• Bachelor's degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Responsibilities

• Support the creation, execution, and monitoring of marketing campaigns across the Fanatics ONE loyalty program and Fanatics App.
• Collaborate with Loyalty, Marketing, Commercial, and Legal to ensure campaigns are operationalized correctly end to end.
• Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic and personalized content.
• Troubleshoot operational issues and support launch adjustments to protect the customer experience.
• Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.
• Develop CRM campaign audience criteria — including segmentation and dynamic content targeting — in collaboration with CRM leadership.
• Build, QA, and maintain customer segments and audience lists.
• Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure accuracy of audiences.
• Maintain suppression lists, opt‑out logic, and audience hygiene to protect deliverability and compliance.
• Support the setup, QA, and monitoring of always‑on lifecycle journeys (e.g., welcome series, VIP/loyalty flows).
• Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.
• Identify opportunities to streamline workflows and improve processes across CRM, Fanatics ONE, and GTM.
• Ensure accuracy, consistency, and quality across all CRM communications.
• Act as a reliable execution partner in a fast‑paced, evolving environment.

Skills

CRM experience

Marketing operations

Analytics

Lifecycle marketing

Email deliverability

Segmentation

Data-driven

Team collaboration

Sports knowledge

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.

The Fanatics Ecosystem CRM team owns lifecycle and campaign communications across the Fanatics App and Fanatics ONE, our loyalty program, spanning push, in-app messaging, inbox and email. We’re seeking a CRM Operations Associate to support CRM campaign execution and QA, audience segmentation, calendar upkeep, and recurring reporting and analytical insights. This role will report into CRM leadership.

The ideal candidate has basic email and push marketing knowledge and a strong operational mindset, and will build skills in developing data-driven, segment-based customer marketing strategies. This role blends hands‑on execution with continuous process improvement and reporting rigor.

Responsibilities

Campaign, Calendar & Reporting Operations

• Support the creation, execution, and monitoring of marketing and promotional campaigns across the Fanatics ONE loyalty program and Fanatics App.
• Collaborate with Loyalty, Marketing, Commercial, and Legal to ensure campaigns are operationalized correctly end to end.
• Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic and personalized content.
• Troubleshoot operational issues and support launch adjustments to protect the customer experience.
• Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.

Segmentation & Audience Management

• Develop CRM campaign audience criteria — including segmentation and dynamic content targeting — in collaboration with CRM leadership.
• Build, QA, and maintain customer segments and audience lists.
• Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure accuracy of audiences.
• Maintain suppression lists, opt‑out logic, and audience hygiene to protect deliverability and compliance.

Lifecycle & Journey Support

• Support the setup, QA, and monitoring of always‑on lifecycle journeys (e.g., welcome series, VIP/loyalty flows).
• Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.

Process Improvement & Workflows

• Identify opportunities to streamline workflows and improve processes across CRM, Fanatics ONE, and GTM.
• Ensure accuracy, consistency, and quality across all CRM communications.
• Act as a reliable execution partner in a fast‑paced, evolving environment.

Qualifications

• 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
• Hands‑on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data‑driven environments.
• Understanding of lifecycle marketing concepts (onboarding, retention, win‑back, VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (e.g., CAN‑SPAM, TCPA) a plus.
• Familiarity with the sports calendar and landscape.
• Highly detail‑oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross‑functionally.
• Bachelor's degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Depending on the role, your interview and onboarding experience may include in‑person components, such as onsite interviews or Launching into Better: LIVE—a multi‑day cultural immersion in New York City for full‑time, non‑seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/.

Salary Range

$65,000 - $78,000 USD

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.