CRM Manager – Email Marketing

Fanatics Inc.

San Mateo (CA)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Health and wellness programs

Flexible time off

Competitive 401k plan

Job summary

Fanatics Inc is seeking a CRM Manager to lead the email marketing channel, focusing on developing strategies that drive customer engagement and revenue growth. The ideal candidate will demonstrate exceptional abilities in managing campaigns and employing data-driven strategies for performance optimization.

With a commitment to a hybrid work environment, the role offers flexibility and requires collaboration with various stakeholders to align marketing initiatives with business objectives.

Qualifications

4+ years of experience in CRM/email marketing or digital marketing.
Strong analytical mindset with attention to detail.
Proven track record of success in driving revenue through email marketing.

Responsibilities

Lead the email marketing channel and drive measurable business results.
Develop and execute comprehensive email marketing strategies.
Collaborate with internal stakeholders to enhance customer engagement.

Skills

Email marketing

Data analysis

Project management

CRM strategy

A/B testing

Interpersonal communication

Education

Bachelor’s degree in business, marketing, communications or related field

Tools

Email marketing software

CRM tools

Job description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The CRM Manager is responsible for leading the email marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth.

This role will define and champion highly personalized content experiences for our known customers while driving a customer‑first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet the objectives of the broader business while maintaining operational excellence in a fast‑paced retail commerce environment.

How You Will Make an Impact

Strategic Campaign Development & Execution

Drive development of comprehensive email go‑to‑market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross‑brand initiatives
Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments

Brand Storytelling & Creative Excellence

Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
Collaborate with brand marketing teams to ensure email content aligns with overall brand voice, seasonal campaigns, and product messaging strategies

Performance Optimization & Testing

Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
Implement advanced A/B and multivariate testing strategies to continuously optimize email performance and drive revenue growth
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting

Cross‑Functional Collaboration & Operations

Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints

Analytics & Reporting

Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross‑functional partners
Perform real‑time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

What You Bring to the Team

Education & Experience

Bachelor’s degree in business, marketing, communications, related field or equivalent experience required
4+ years of demonstrated experience in CRM/email marketing, marketing/advertising agency experience, e‑commerce, multi‑channel retail, or digital marketing
Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives

Core Competencies

Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
Strong analytical mindset with passion for data‑driven decision making and performance optimization
Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles

Leadership & Communication

Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
Excellent written and verbal communication skills with ability to present complex data insights to non‑technical audiences
Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
Understanding of retail merchandising cycles and promotional calendar management

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You’ll Work and What’s Required

Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
Fast‑paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
10% travel to other Fanatics locations in the US

What’s in it for You

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

Job Info