CRM Operations Manager: Data-Driven Personalization

MyFitnessPal; United States; Remote; USD 100,000 - 135,000; Full time

Benefits offered by this job

Healthcare benefits

Parental planning

Mental health benefits

Annual performance bonus

401(k) plan and match

Job summary

MyFitnessPal is seeking a CRM Operations Manager to strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will enable the team to work smarter, build scalable frameworks, unlock new personalization and data opportunities, and partner with the Ads team to run campaigns for our partners using Braze, Amplitude, and our data infrastructure.

In this hands-on role you will help manage segmentation, improve data pipelines, and troubleshoot issues with

Qualifications

• 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations.
• Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic.
• Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development.
• Working knowledge of SQL or comparable tools to validate data and support CRM operations.
• Solid understanding of CRM data structures (events, attributes, subscription states, segmentation).
• Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work.
• Excellent attention to detail, process discipline, and cross-functional communication skills.

Responsibilities

• Serve as Braze expert for segmentation, personalization, and experimentation.
• Document CRM processes, naming conventions, and governance standards.
• Act as Lifecycle Marketing point of contact with Data Engineering and MarTech.
• Identify and implement automation opportunities that streamline workflows.
• Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines.
• Manage segmentation, dynamic content, and automation logic in Braze.
• Develop reusable templates and modular components for campaign speed and scalability.
• Develop and maintain a source of truth for campaigns and canvases.
• Help keep the team on track for high priority deliverables.
• Support setup and QA of complex lifecycle campaigns and triggered journeys in Braze.
• Conduct rendering and link testing to meet standards.
• Assist with dynamic content and data-driven configurations for advanced campaigns.
• Execute on Ads team campaigns across email and IAMs.

Skills

Braze

HTML/CSS

JavaScript

SQL

CRM data structures

AI tools

Cross-functional communication

Tools

Amplitude

Job description

MyFitnessPal is seeking a CRM Operations Manager to strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will enable the team to work smarter, build scalable frameworks, unlock new personalization and data opportunities, and partner with the Ads team to run campaigns for our partners using Braze, Amplitude, and our data infrastructure.

In this hands-on role you will help manage segmentation, improve data pipelines, and troubleshoot issues with