Senior Ad Ops & Monetization Lead

MyFitnessPal, Inc.; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan and match

Flexible time off

Mentorship program

Wellness allowance

Parental leave

Job summary

MyFitnessPal, Inc. is seeking a Sr. Ad Operation Manager to lead the execution, optimization, and operational strategy for our advertising business across owned-and-operated inventory and off-platform channels.

You will own campaign execution, yield optimization, and operations across direct-sold, programmatic, email sponsorships, and more, partnering with Sales, Product, Marketing, and Finance. The role requires deep ad tech expertise, strategic thinking, and superb communication.

Qualifications

• 8+ years in digital advertising operations.
• Experience with owned-and-operated inventory and off-platform channels (email, paid social, audience extension).
• Strong knowledge of GAM, SSPs, DSPs, programmatic ad serving, and analytics.

Responsibilities

• Own end-to-end execution, delivery, optimization, and reporting for diverse ad campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging products.
• Monitor pacing and performance; proactively resolve delivery issues and meet client commitments.
• Ensure flawless campaign execution through QA and best practices.
• Collaborate with Sales, Client Success, Marketing, CRM, and Product to launch and scale campaigns across channels.
• Lead advertiser/agency conversations with technical guidance and strategic recommendations.
• Activate first-party audiences in privacy-compliant ways with partners to maximize value.
• Evaluate new products and cross-channel measurement frameworks for monetization.
• Develop scalable workflows, automation, and documentation to support growth.

Skills

Ad operations

Programmatic advertising

Campaign trafficking

Google Ad Manager

Data-driven decisions

Cross-functional collaboration

Communication

Tools

Google Ad Manager (GAM)

SSPs / DSPs

Tableau

Braze

Airtable

Job description

MyFitnessPal, Inc. is seeking a Sr. Ad Operation Manager to lead the execution, optimization, and operational strategy for our advertising business across owned-and-operated inventory and off-platform channels.

You will own campaign execution, yield optimization, and operations across direct-sold, programmatic, email sponsorships, and more, partnering with Sales, Product, Marketing, and Finance. The role requires deep ad tech expertise, strategic thinking, and superb communication.