Senior Ad Operations & Monetization Lead

MyFitnessPal; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan and match

Mental health benefits

Flexible time-off policy

Mentorship program

Wellness allowance

Paid parental leave

Job summary

MyFitnessPal is seeking a Sr. Ad Operation Manager to lead execution, optimization, and strategy for our advertising business across owned-and-operated inventory and off-platform channels.

Youll own campaign execution, yield optimization, and operations across direct-sold, programmatic, email sponsorships, paid social, and audience extension, partnering with Sales, Product, and Finance. The ideal candidate combines deep ad tech expertise with strategic thinking and strong communication, thriving

Qualifications

• 8+ years of experience in digital advertising operations.
• Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems.
• Experience with ad verification, attribution, measurement, and reporting platforms.
• Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations.
• Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives.

Responsibilities

• Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products.
• Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met.
• Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
• Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels.
• Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships.
• Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue.
• Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks.
• Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth.

Skills

GAM knowledge

SSPs / DSPs

Programmatic advertising

Ad tech

CRM & email advertising

data partners & audience activation

first-party data activation

privacy regulations (GDPR, CCPA)

Tableau or analytics tools

stakeholder influence

Tools

Google Ad Manager (GAM)

SSPs

DSPs

Airtable

Braze

Job description

MyFitnessPal is seeking a Sr. Ad Operation Manager to lead execution, optimization, and strategy for our advertising business across owned-and-operated inventory and off-platform channels.

Youll own campaign execution, yield optimization, and operations across direct-sold, programmatic, email sponsorships, paid social, and audience extension, partnering with Sales, Product, and Finance. The ideal candidate combines deep ad tech expertise with strategic thinking and strong communication, thriving