Lifecycle CRM Ops Lead: Braze & Data Enablement

MyFitnessPal, Inc.; Northern (KY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Healthcare

Parental planning

Mental health benefits

Annual performance bonus

401(k) plan and match

Responsible time off

Wellness and technology allowances

Job summary

MyFitnessPal is hiring a CRM Operations Manager to strengthen our data foundation and scale lifecycle marketing programs. You will own Braze-driven personalization, work with Data Engineering and MarTech, and drive automation across campaigns and journeys to improve subscriptions and engagement.

The role emphasizes hands-on troubleshooting, data governance, and cross-functional collaboration to move faster and smarter using Braze and Amplitude.

Qualifications

• 4-6+ years in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription products.
• Advanced Braze knowledge: Canvas orchestration, Connected Content, and Liquid logic.
• Working knowledge of SQL or similar tools for data validation and CRM ops.
• Solid understanding of CRM data structures: events, attributes, subscription states, segmentation.

Responsibilities

• Serve as Braze expert to enable segmentation, personalization, and experimentation.
• Document CRM processes, naming conventions, and governance for clean data across systems.
• Coordinate with Data Engineering and MarTech to troubleshoot and monitor data pipelines and integrations.
• Identify and implement automation to streamline workflows and reduce manual tasks.
• Develop reusable templates and modular components to speed up campaigns and ensure consistency.

Skills

Braze expert

SQL

Data platforms

Troubleshooting

Cross-functional communication

Tools

Braze

Amplitude

Job description

MyFitnessPal is hiring a CRM Operations Manager to strengthen our data foundation and scale lifecycle marketing programs. You will own Braze-driven personalization, work with Data Engineering and MarTech, and drive automation across campaigns and journeys to improve subscriptions and engagement.

The role emphasizes hands-on troubleshooting, data governance, and cross-functional collaboration to move faster and smarter using Braze and Amplitude.