Marketing Automation Specialist

Amped Fitness; Pompano Beach (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Paid time off (PTO)

Free gym membership

Job summary

Amped Fitness, headquartered in Pompano Beach, is seeking a CRM Manager to oversee daily CRM communications across the company. You will manage campaign production, list segmentation, tagging accuracy, and data hygiene while supporting the broader marketing team with reliable operational execution.

This role requires strong attention to detail, hands-on experience with email/SMS platforms, and collaboration with brand, paid media, and technology teams to ensure campaigns launch smoothly and data

Qualifications

• 3–5 years of hands-on CRM, email marketing, or SMS campaign execution experience.
• Experience working in membership, subscription, or customer lifecycle CRM systems.
• Familiarity with Klaviyo, Iterable, Customer.io, Attentive, or similar tools.
• Experience managing segmentation, tagging structures, and list hygiene at scale.
• Comfortable editing HTML/CSS for email templates and troubleshooting rendering issues.
• Strong organizational skills and attention to detail with multiple deadlines.
• Excellent communication and collaboration skills in a fast-moving team.
• Experience with ABC Ignite or comparable fitness CRM systems is a strong plus.

Responsibilities

• Execute day-to-day CRM communications including email and SMS campaigns for presale and existing gym marketing.
• Build, schedule, QA, and deploy campaigns across CRM and messaging platforms.
• Maintain accurate member and lead tagging inside CRM systems to support segmentation and reporting.
• Manage list hygiene including bounce handling, unsubscribe management, duplicates, and suppression lists.
• Perform campaign QA including test sends, link validation, dynamic content review, and segmentation checks.
• Support brand and paid media by building audience segments and preparing campaign data.
• Monitor CAN-SPAM and TCPA compliance in all email/SMS communications.
• Collaborate with technology leadership to flag system issues and optimize CRM workflows.

Skills

CRM management

Email marketing

SMS marketing

HTML/CSS email editing

Data segmentation

Team collaboration

Tools

Klaviyo

Iterable

Customer.io

Attentive

ABC Ignite

Job description

Founded in 2016 in Saint Petersburg, FL, Amped Fitness is one of the fastest-growing fitness companies in the United States. Our mission is to transform the fitness experience by generating results, impacting lives, and building a strong community. We're more than just a gym... we are a place where The World is Yours!

At Amped Fitness, we’ve reinvented the traditional gym model by focusing on a member-first approach, offering a high-quality fitness experience with world-class equipment and unique amenities at an affordable price. Our Experience-Design-Low-Price (EDLP) model is revolutionizing the fitness industry, setting us apart from the typical big-box gyms.

Headquartered in Pompano Beach, we’re seeking a CRM Manager who understands the importance of member communications. This role is ideal for a hands-on operator who can manage email and SMS campaign execution, and CRM data.

POSITION OVERVIEW

Do you have experience managing CRM campaigns, maintaining clean customer data, and ensuring email and SMS communications are executed flawlessly?

Amped Fitness is seeking a CRM Manager to oversee the day-to-day execution of all CRM-driven communications across the company. You will manage campaign production, list segmentation, tagging accuracy, and data hygiene while supporting the broader marketing team with reliable operational execution.

This role requires strong attention to detail, organizational discipline, and the ability to work inside CRM and email platforms daily. You will collaborate closely with brand, paid media, and technology teams to ensure campaigns launch smoothly and member data remains accurate and actionable.

KEY RESPONSIBILITIES

• Execute all day-to-day CRM communications including email and SMS campaigns for presale and existing gym marketing initiatives.
• Build, schedule, QA, and deploy campaigns across CRM and messaging platforms.
• Maintain accurate member and lead tagging inside CRM systems to support segmentation, paid media audiences, and reporting.
• Manage list hygiene including bounce handling, unsubscribe management, duplicate cleanup, suppression lists, and ongoing data quality checks.
• Perform campaign QA including test sends, link validation, dynamic content review, and segmentation verification.
• Support brand and paid media teams by building audience segments, pulling lists, and preparing campaign data.
• Monitor compliance standards related to email and SMS communication including CAN-SPAM and TCPA best practices.
• Partner with internal technology leadership by flagging system issues and executing within established CRM infrastructure and workflows.

QUALIFICATIONS

• 3–5 years of hands-on CRM, email marketing, or SMS campaign execution experience.
• Experience working inside membership, subscription, or customer lifecycle CRM systems.
• Familiarity with platforms such as Klaviyo, Iterable, Customer.io, Attentive, or similar tools.
• Experience managing segmentation, tagging structures, and list hygiene at scale.
• Comfortable editing HTML/CSS for email templates and troubleshooting rendering issues.
• Strong organizational skills and attention to detail with the ability to manage multiple campaign deadlines.
• Excellent communication and collaboration skills in a fast-moving team environment.
• Experience with ABC Ignite or comparable fitness CRM systems is a strong plus.

WHY JOIN US?

• Play a key operational role in supporting the growth of one of the fastest-growing fitness brands in the country.
• Help drive member engagement and campaign performance through high-quality CRM execution.
• Work alongside a fast-moving leadership and marketing team in a culture that values accountability, precision, and execution.
• Competitive compensation package including base salary and company-wide performance bonus opportunities.
• Comprehensive benefits package including health insurance, PTO, and free gym membership.
• Office located in Pompano Beach, FL (in-office, full-time required).
• Weekend coverage required during launch and promotional campaign windows.