Senior Ad Ops Lead: Cross-Channel Monetization & Yield

Myfitnesspal; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Healthcare

Parental planning

Mental health benefits

Annual performance bonus

401(k) plan and match

Responsible time off

Monthly wellness allowance

Technology allowances

Job summary

MyFitnessPal is seeking a Sr. Ad Operation Manager to lead execution, optimization, and strategy for our advertising business across owned and off-platform channels.

You will own campaign execution, yield optimization, and operations with cross-functional partners to drive growth and a best-in-class partner experience for advertisers and members. With 8+ years in digital advertising ops and deep GAM, SSP/DSP expertise, you will translate complex concepts into actionable recommendations, scale

Qualifications

• 8+ years in digital advertising operations, hands-on ad tech experience.
• Experience across owned-and-operated inventory and off-platform channels.
• Deep knowledge of GAM, programmatic buying, and ad serving technologies.

Responsibilities

• Own end-to-end execution, delivery, optimization, and reporting for campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging products.
• Monitor campaign pacing and performance; identify and resolve delivery issues; meet goals and client commitments.
• Ensure flawless campaign execution through QA and best practices.
• Collaborate with Sales, Client Success, Marketing, CRM, and Product to launch and optimize campaigns.
• Lead advertiser conversations with technical guidance and strategic recommendations.
• Work with audience/data partners to activate first-party data in privacy-compliant ways.
• Evaluate new ad products and monetization opportunities; develop scalable workflows and automation.
• Stay current on industry trends, privacy regulations, identity, and emerging ad tech.

Skills

GAM & programmatic ad tech

Campaign operations

Cross-functional collaboration

Data-driven decisions

Privacy & compliance

Analytics (Tableau)

Client relations

Tools

Google Ad Manager (GAM)

SSPs

DSPs

Tableau

Braze

Airtable

Job description

MyFitnessPal is seeking a Sr. Ad Operation Manager to lead execution, optimization, and strategy for our advertising business across owned and off-platform channels.

You will own campaign execution, yield optimization, and operations with cross-functional partners to drive growth and a best-in-class partner experience for advertisers and members. With 8+ years in digital advertising ops and deep GAM, SSP/DSP expertise, you will translate complex concepts into actionable recommendations, scale