CRM & Email Marketing Growth Lead

Perry Ellis International; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision Insurance

401(k) retirement plan

Life Insurance

Paid Time Off & Holidays

Tuition Reimbursement

Associate Clothing Discounts

Job summary

Perry Ellis International is seeking an Email & CRM Associate Manager to own end-to-end DTC messaging across Email and SMS. You will drive lifecycle marketing, segmentation, and automated flows to boost retention and revenue, partnering with cross-functional teams and external vendors to optimize campaigns and personalization.

Ideal candidates have 3–5 years in digital marketing, strong CRM and loyalty program experience, and hands-on knowledge of ESPs like Klaviyo or SFMC, plus Excel and Google

Qualifications

• 4-year college degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of dedicated digital marketing experience with proven CRM, email marketing execution, and loyalty program management.
• Advanced skills in Microsoft Excel (pivot tables, VLOOKUPs/XLOOKUPs), Word, PowerPoint, and Google Workspace.
• Hands-on experience with ESPs (Klaviyo, SFMC, Attentive or similar), SMS platforms, and Loyalty software tools.
• Strong analytics with ability to evaluate KPIs, run A/B tests, and translate data into growth strategies.

Responsibilities

• Oversee end-to-end planning, execution, and deployment of CRM emails and SMS campaigns.
• Develop automated lifecycle flows, segment audiences, and drive revenue through CRM channels.
• Lead audience segmentation strategy and enhance personalization for better relevance and CTR.
• Build and optimize automated retention processes (abandoned browse/cart, inventory alerts).
• Oversee A/B testing programs to improve content, design, subject lines, and timing.
• Track and report key metrics (revenue, CTR, conversion, open rates) and present findings to leadership.
• Collaborate with Site Teams, Designers, Brand Marketing, and Store Ops to align initiatives with goals.
• Ensure privacy compliance (TCPA, GDPR, CAN-SPAM) and maintain data hygiene.

Skills

CRM strategy

Email marketing

Loyalty programs

Analytics

A/B testing

Education

Bachelor's degree

Tools

Klaviyo

Salesforce Marketing Cloud

Attentive

Excel

Google Workspace

Job description

Perry Ellis International is seeking an Email & CRM Associate Manager to own end-to-end DTC messaging across Email and SMS. You will drive lifecycle marketing, segmentation, and automated flows to boost retention and revenue, partnering with cross-functional teams and external vendors to optimize campaigns and personalization.

Ideal candidates have 3–5 years in digital marketing, strong CRM and loyalty program experience, and hands-on knowledge of ESPs like Klaviyo or SFMC, plus Excel and Google