Specialist-CRM Marketing

JCPenney; New York (NY); On-site; USD 57,000 - 104,000; Full time

Benefits offered by this job

Medical, dental & vision

Term life insurance

Paid vacation and holidays

401(k) with company match

Employee discount on Catalyst Brands

Job summary

Catalyst Brands in New York is seeking an Associate CRM Marketing Manager to drive end-to-end email and SMS campaigns, from build to deployment and optimization. You will partner with creative, merchandising, and analytics teams to enhance customer engagement, traffic, and revenue through precise segmentation and high-performing channel execution.

The role emphasizes data-driven decision making, campaign testing, deliverability, and cross-functional collaboration to ensure on-brand messaging and

Qualifications

• 2–5 years in CRM, email and SMS marketing.
• Experience in fashion retail or DTC is preferred.
• Strong data-driven mindset and segmentation skills.
• Working knowledge of HTML/CSS for email templates.

Responsibilities

• Build, QA, schedule, and deploy multi-channel campaigns via ESPs.
• Develop dynamic audience segments for targeted content.
• Run A/B and multivariate tests to improve performance.
• Monitor deliverability and compliance with CAN-SPAM/TCPA.
• Track CRM metrics and share insights with teams.
• Collaborate with creative and merchandising on assets and calendars.
• Ensure on-brand execution across Email and SMS channels.

Skills

CRM Marketing

Email Marketing

SMS Marketing

Audience Segmentation

HTML/CSS

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Attentive

Salesforce Marketing Cloud

Klaviyo

Braze

Job description

Overview

Associate CRM Marketing Manager / CRM Specialist

About the Role

We are seeking a data-driven, detail-oriented Associate CRM Marketing Manager to support the end-to-end execution of our direct-to-consumer email and SMS marketing programs. In this role, you will be responsible for building, launching, and optimizing targeted broadcast campaigns and promotional sends. You will work closely with creative, merchandising, and analytics teams to drive customer engagement, traffic, and revenue through effective segmentation and high-performing channel execution.

Key Responsibilities

• Campaign Execution & Delivery: Build, QA, schedule, and deploy multi-channel promotional and broadcast campaigns across Email and SMS using marketing automation platforms (e.g., Attentive, Salesforce Marketing Cloud, Klaviyo, Braze).
• Audience Segmentation: Build, manage, and refine dynamic, behavioral, and demographic audience segments to deliver highly targeted content and promotional offers.
• Testing & Optimization: Execute continuous A/B and multivariate tests on subject lines, send times, copy variations, creative modules, promotional offers, and CTAs to maximize open rates, click-through rates, and conversion.
• Competitor & Industry Intelligence: Develop and maintain routine competitor reviews and benchmarking; keep current on emerging CRM trends, industry advancements, and best practices across retail email and SMS marketing.
• Deliverability & List Health: Monitor sender reputation, bounce rates, unsubscribe rates, and compliance with messaging regulations (CAN-SPAM, TCPA, CTIA guidelines).
• Performance Reporting: Track and analyze key CRM metrics, maintain campaign performance tracking, and share actionable takeaways with broader marketing stakeholders.
• Cross-Functional Collaboration: Partner with copywriters, designers, and merchandising teams to coordinate creative assets, align promotional calendars, and ensure on-brand execution.

Qualifications & Requirements

• Experience: 2–5 years of hands-on experience in CRM, email marketing, SMS marketing, and audience segmentation.
• Industry Background: Prior experience in fashion retail, eCommerce, or DTC space is strongly desired.
• Platform & SMS Expertise: Hands-on proficiency with marketing automation, ESP, and SMS platforms (such as Attentive, Salesforce Marketing Cloud, Klaviyo, Braze).
• Data & Segmentation: Strong understanding of customer data logic, list management, and cohort building.
• Technical Foundation: Working knowledge of HTML/CSS for email template adjustments, dynamic content blocks.
• Analytical Skills: Comfort working with Google Analytics, Excel/Google Sheets, and platform dashboards to interpret performance trends.
• Soft Skills: High attention to detail, proactive problem-solving ability, and strong organizational skills to manage high-volume campaign calendars.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience managing multi-brand or multi-category retail promotional calendars.
• Familiarity with retail merchandising cycles, seasonality, and promotional discount strategies

What you get:

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com

Pay Range

USD $57,200.00 - USD $104,000.00 /Yr.