CRM Marketing Manager (Dockers)

Work with Adiona; New York (NY); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous PTO

Job summary

Work with Adiona is looking for a strategic CRM Manager based in New York, NY. This role focuses on leading the development of data-driven email and SMS marketing programs, executing campaigns, and optimizing customer engagement strategies across channels for ecommerce businesses.

The ideal candidate has 4-6 years of experience, a deep understanding of customer segmentation, and proven hands-on experience with CRM platforms. In addition, the company offers industry-competitive salaries and a comprehensive benefits package.

Qualifications

• 4-6 years of CRM or lifecycle marketing experience in e-commerce, fashion, or consumer retail environments.
• Deep understanding of customer behavior-based targeting and the customer journey.
• Proven experience with CRM platforms, including campaign building and automation.

Responsibilities

• Manage end-to-end campaign execution for email and SMS communications.
• Utilize CRM tools for engaging, on-brand messaging tailored to customer preferences.
• Create dashboards to track CRM KPIs and report on insights and growth trends.

Skills

Customer segmentation

Lifecycle marketing

Analytical skills

A/B testing

Project management

Tools

CRM platforms

Google Analytics

Shopify/Shopify Plus

Job description

Specific Responsibilities Would Include

We’re seeking a strategic and technically savvy CRM Manager to lead the development and execution of high-impact, data-driven email and SMS marketing programs. You’ll own lifecycle marketing, manage end-to-end campaign execution and deliver personalized experiences that drive engagement, retention, and revenue for multiple ecommerce businesses. The ideal candidate is resourceful, results-oriented, and a proactive collaborator with strong analytical and problem-solving skills who can partner with many cross‑functional teams. In addition, they work effectively in a fast‑paced and deadline‑driven environment, understand key moments in the customer journey, and have meticulous attention to detail.

Key Job Responsibilities:

• Own end-to-end campaign execution for email and SMS; managing high‑impact, customer‑centric communications across channels for our menswear brand.
• Utilize CRM tools to deliver engaging, on‑brand messaging tailored to customer preferences and behaviors.
• Develop sophisticated audience segmentation strategies leveraging different models & tools to deliver more relevant, personalized experiences.
• Enhance trigger email campaigns throughout the customer lifecycle to drive repeat purchases, increase customer lifetime value, reduce churn, and deepen brand loyalty.
• Collaborate with planning, sales, marketing, and creative partners to maintain a centralized campaign calendar that aligns with product drops, promotional cycles, brand storytelling moments, and seasonal campaigns.
• Create a comprehensive A/B and multivariate testing program to enhance campaign performance, as well as improve engagement and retention.
• Drive growth of email and SMS databases through lead gen, sweepstakes, referral, and on‑site optimization of data capture.
• Create, refine, and maintain weekly and monthly dashboards to track CRM KPIs; monitor and report on insights, growth trends, and opportunities.
• Own customer database, customer data enrichment, and transmission/sharing of customer data between systems and vendors.
• Troubleshoot technical issues in partnership with product, engineering, and data teams, ensuring data integrity and campaign reliability.
• Educate internal teams on CRM platform capabilities and best practices to drive operational efficiency and marketing effectiveness.
• Track best practices, monitor industry trends, and make recommendations for growth.
• Additional duties as assigned.

Our Best Fit Candidate Would Have

• 4-6 years of CRM or lifecycle marketing experience in e‑commerce, fashion, or consumer retail environments.
• Deep understanding of customer segmentation, behavior‑based targeting, and the full customer journey—from acquisition to loyalty.
• Proven hands‑on experience with CRM platforms, including campaign building, testing, and automation.
• Analytical mindset with strong experience in A/B testing, reporting, and performance optimization using data to guide decisions.
• Understanding of email deliverability and reputation management.
• Excellent collaboration, organizational, and project management skills, with experience working cross‑functionally in fast‑paced, brand‑led organizations.
• High attention to detail, with a focus on quality control and consistent brand execution across channels.
• Strong written and verbal communication skills, with the ability to translate technical details into actionable strategies.
• Familiarity with HTML/CSS and modern digital marketing tools is a plus.
• Familiarity with compliance requirements for privacy and digital communication regulations and legislation domestically (CAN‑SPAM, CCPA, TCPA) and internationally (CASL).
• Experience with Google Analytics; Shopify/Shopify Plus experience preferred, but not required.

In return, we provide an industry‑competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in, and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands through workshops, resources and inspiring conversation.

Salary Range: $95,000 - 125,000

Equal Opportunity Employer