CRM Marketing Manager – Data-Driven Email & AI Tools

livenation; San Francisco (CA); Hybrid; USD 68,000 - 85,000; Full time

Job summary

Live Nation Entertainment in San Francisco is seeking a data-driven email marketing specialist to support the Premium Sales line. You will help with audience segmentation, lead email campaigns, and AI-driven sales tools, turning insights into action.

Ideal candidates have a degree, experience with ESPs (Salesforce Marketing Cloud is a plus), and fluency with analytics tools like Google Analytics and Tableau. Proficiency in Excel and Photoshop is preferred, with a willingness to learn and adapt.

Qualifications

• Bachelor’s Degree preferred.
• Experience with ESPs and email marketing (Salesforce Marketing Cloud experience is a plus).
• Strong understanding of database concepts and segmentation.
• Comfortable working with large data sets and the ability to interpret actionable insights.
• Knowledge of analytics tools such as Google Analytics and Tableau.
• Proficient in Microsoft Office tools, specifically Excel.
• Experience with Photoshop or graphic design software preferred.
• Strong analytical and problem-solving skills with a willingness to learn, adapt, and be open to change.

Responsibilities

• Assist with audience segmentation for various sales marketing initiatives, supporting the Premium line of business.
• Lead the production of email marketing campaigns for designated markets to customers and prospects based on approved guidelines and standards.
• Facilitate AI-driven sales tools, including script writing, multivariate testing, and reporting.
• Monitor AI-driven sales tools and automations, reporting irregularities, performance issues, or opportunities for improvement.
• Maintain and update internal training materials and technical documentation, ensuring documentation reflects current processes, features, and best practices.
• Assist with reports and dashboards, including creating and modifying basic reports, across various Salesforce products.
• Perform routine data operations, including imports, updates, deduplication, and hygiene tasks to maintain accuracy and consistency.
• Reports to CRM Director – Premium Sales.

Skills

Audience segmentation

Email marketing

Data analysis

Salesforce CRM

Education

Bachelor’s Degree preferred

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Excel

Photoshop

Job description

Live Nation Entertainment in San Francisco is seeking a data-driven email marketing specialist to support the Premium Sales line. You will help with audience segmentation, lead email campaigns, and AI-driven sales tools, turning insights into action.

Ideal candidates have a degree, experience with ESPs (Salesforce Marketing Cloud is a plus), and fluency with analytics tools like Google Analytics and Tableau. Proficiency in Excel and Photoshop is preferred, with a willingness to learn and adapt.