CRM Marketing Manager - Email Campaigns & Data Insights

Live Nation Entertainment; San Francisco (CA); On-site; USD 68,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Free concert tickets

401(k) with company match

Stock reimbursement program

New parent programs

Career development programs

Tuition reimbursement

Student loan repayment

Volunteer time off

Crowdfunding match

Job summary

Live Nation Entertainment is seeking a CRM & Premium Sales Marketing Specialist in San Francisco to drive audience segmentation and lead email campaigns across designated markets. You will work with AI-driven sales tools, script writing, testing, and reporting, ensuring clean data and accurate dashboards.

This role reports to the CRM Director – Premium Sales. The ideal candidate has hands-on experience with ESPs, Salesforce Marketing Cloud, and analytics tools, plus strong Excel and data

Qualifications

• Bachelor’s Degree preferred.
• Experience with ESPs and email marketing (Salesforce Marketing Cloud a plus).
• Strong understanding of database concepts and segmentation.
• Comfortable with large data sets and interpreting insights.
• Knowledge of analytics tools such as Google Analytics and Tableau.
• Proficient in Microsoft Office, especially Excel.
• Experience with Photoshop or graphic design software preferred.
• Strong analytical and problem-solving skills with adaptability.

Responsibilities

• Assist with audience segmentation for various sales marketing initiatives, supporting the Premium line of business.
• Lead the production of email marketing campaigns for designated markets to customers and prospects based on approved guidelines and standards.
• Facilitate AI-driven sales tools, including script writing, multivariate testing, and reporting.
• Monitor AI-driven sales tools and automations, reporting irregularities, performance issues, or opportunities for improvement.
• Maintain and update internal training materials and technical documentation reflecting current processes, features, and best practices.
• Assist with reports and dashboards, including creating and modifying basic reports, across various Salesforce products.
• Perform routine data operations, including imports, updates, deduplication, and hygiene tasks to maintain accuracy and consistency.
• Reports to CRM Director – Premium Sales.

Skills

ESPs and email marketing

Salesforce Marketing Cloud

Segmentation analytics

Large data handling

Google Analytics

Tableau

Excel

Graphic design (PS or similar)

Education

Bachelor’s Degree preferred

Tools

Salesforce products

Google Analytics

Tableau

Excel

Photoshop

Job description

Live Nation Entertainment is seeking a CRM & Premium Sales Marketing Specialist in San Francisco to drive audience segmentation and lead email campaigns across designated markets. You will work with AI-driven sales tools, script writing, testing, and reporting, ensuring clean data and accurate dashboards.

This role reports to the CRM Director – Premium Sales. The ideal candidate has hands-on experience with ESPs, Salesforce Marketing Cloud, and analytics tools, plus strong Excel and data