Senior Marketing Automation Architect - Salesforce Data Cloud

Linda Werner & Associates, Inc; Menlo Park (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Linda Werner & Associates, Inc is seeking an experienced Marketing Automation Specialist to join its fast-moving B2B automation team in the San Francisco Bay Area. You will own the technical execution of sophisticated, personalized campaigns across email, messaging, events, and web experiences within a mature Salesforce ecosystem.

The ideal candidate has deep Salesforce Marketing Cloud and Salesforce Data Cloud expertise, strong SQL and personalization skills, and a track record building

Qualifications

• 8+ years of hands on marketing automation experience.
• Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Strong working knowledge of Salesforce Data Cloud and Salesforce CRM.
• Experience with an ABM platform such as Demandbase.
• Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis.
• Experience with dynamic personalization and scripting, including AMPscript and SSJS.
• Strong analytical, organizational, and technical project management skills.
• Ability to translate marketing and business requirements into technical campaign execution.

Responsibilities

• Build, QA, optimize, and launch multi-step automation journeys using Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
• Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS.
• Create dynamic content experiences using Movable Ink and related tools.
• Leverage Salesforce Data Cloud for real-time audience insights in campaigns.
• Execute integrated campaigns across email, messaging, web, events, and webinars.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

AMPscript

SSJS

Demandbase

Marketing automation

Cross-functional collaboration

Tools

Movable Ink

Splash

RainFocus

Zoom

Tableau

6sense

Knack

Highspot

Job description

Linda Werner & Associates, Inc is seeking an experienced Marketing Automation Specialist to join its fast-moving B2B automation team in the San Francisco Bay Area. You will own the technical execution of sophisticated, personalized campaigns across email, messaging, events, and web experiences within a mature Salesforce ecosystem.

The ideal candidate has deep Salesforce Marketing Cloud and Salesforce Data Cloud expertise, strong SQL and personalization skills, and a track record building