Salesforce Marketing Cloud Analyst: Data-Driven Campaigns

Madison Square Garden Entertainment Corp.; New York (NY); On-site; USD 65,000 - 110,000; Full time

Job summary

MSG Entertainment is seeking a Salesforce Marketing Cloud Analyst, CRM to join our CRM team in New York. This role supports administration, optimization, and day-to-day operations of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere to drive data-driven marketing and customer lifecycle initiatives.

You will collaborate with Marketing, Sales, Data & Analytics, and Technology teams to implement automation, data management, and campaign execution, while upholding

Qualifications

• Strong proficiency in Salesforce Marketing Cloud (Automation Studio, Email Studio, Journey Builder, Mobile Connect, Personalization) and Salesforce Sales Cloud with at least 3 years administering SFMC in CRM/digital marketing environments.
• Strong proficiency writing complex SQL queries for audience segmentation, data transformation, and reporting.
• Experience designing and maintaining data models and data governance with CRM data management best practices.

Responsibilities

• Support administration, maintenance, and optimization of Salesforce Marketing Cloud.
• Design and develop SQL queries, automation workflows, and data pipelines for campaigns.
• Build scalable audience segmentation using first‑party data.
• Configure, monitor, and troubleshoot automated journeys, sends, API integrations, and data sources.
• Maintain customer data architecture and governance, including Data Extensions and data retention.
• Perform QA, testing, and deliverability monitoring for email and SMS campaigns.
• Develop reusable SQL frameworks and automated processes to improve efficiency.
• Collaborate with Marketing, CRM, Sales, Ticketing, and Data teams on scalable solutions.
• Monitor platform health and data quality; identify anomalies and optimization opportunities.
• Create technical documentation and platform governance standards.
• Recommend enhancements with SFMC features (dynamic content, AMPscript, Einstein, MobileConnect).
• Provide excellent guest and partner experiences while adhering to on-site guidelines.

Skills

Salesforce Marketing Cloud

SQL

Data modeling

CRM data governance

APIs (REST/SOAP)

AMPscript/SSJS/JSON

Campaign automation

Analytical troubleshooting

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Job description

MSG Entertainment is seeking a Salesforce Marketing Cloud Analyst, CRM to join our CRM team in New York. This role supports administration, optimization, and day-to-day operations of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere to drive data-driven marketing and customer lifecycle initiatives.

You will collaborate with Marketing, Sales, Data & Analytics, and Technology teams to implement automation, data management, and campaign execution, while upholding