CRM & Loyalty Leader: Drive Growth & Engagement

The Talbots LLC; Hingham (MA); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Merchandise Discount

Career Development

Volunteer Opportunities

Health Insurance

Employee Assistance Program

Paid Time Off

On-site Work

Job summary

The Talbots LLC in Hingham, MA is seeking a Director, CRM & Loyalty to lead Talbots Rewards and Credit Card programs, driving acquisition, engagement, retention and lifetime value across channels. You will shape the member value proposition, manage economics, and collaborate with Marketing, Merchandising, Finance, and Operations.

Responsibilities include overseeing program design, engagement strategies, vendor partnerships, and performance reporting while leading a team tasked with continuously

Qualifications

• Bachelor's degree required.
• 8+ years of experience in Loyalty, CRM, Credit Card Marketing, Customer Retention, or related marketing disciplines.
• Experience managing retail loyalty programs and/or co-branded or private-label credit card programs.

Responsibilities

• Develop and execute the strategic roadmap for Talbots Rewards and Credit Card programs to drive sales, retention, and customer lifetime value.
• Own program performance across member growth, engagement, card acquisition, spend, retention, and profitability metrics.
• Lead loyalty and credit marketing strategies, including promotional planning, benefit enhancements, customer communications, and member engagement.
• Manage relationships with credit card and loyalty partners, including contract performance, vendor optimization, compliance requirements, and financial negotiations.
• Partner with CRM and Customer Analytics to develop segmentation, personalization, acquisition, and retention strategies.
• Identify opportunities to increase loyalty participation and credit card adoption across stores, e-commerce, and customer service.

Skills

Loyalty

CRM

Credit Card Marketing

Customer Retention

Stakeholder Management

Education

Bachelor's degree

Job description

The Talbots LLC in Hingham, MA is seeking a Director, CRM & Loyalty to lead Talbots Rewards and Credit Card programs, driving acquisition, engagement, retention and lifetime value across channels. You will shape the member value proposition, manage economics, and collaborate with Marketing, Merchandising, Finance, and Operations.

Responsibilities include overseeing program design, engagement strategies, vendor partnerships, and performance reporting while leading a team tasked with continuously