CRM & Lifecycle Growth Manager

Hibbett, Inc.; Birmingham (AL); On-site; USD 110,000 - 170,000; Full time

Job summary

Hibbett, Inc. is seeking a Manager, CRM & Lifecycle Marketing to lead growth and retention across the customer journey from activation to advocacy. You will shape the loyalty program, email and mobile campaigns, and contest programs to lift lifetime value.

You will guide analytics, partner with agencies, and mentor the CRM team to evolve personalization and automation capabilities in a fast-paced retail environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field or equivalent experience.
• 5+ years in CRM, lifecycle, retention, growth, loyalty, or customer marketing.
• 2+ years leading marketing professionals and cross-functional initiatives.
• Experience across multiple channels in the customer lifecycle.
• Strong analytical skills and ability to translate performance into recommendations.
• Experience managing agencies, vendors, and partners.

Responsibilities

• Lead Growth and Retention strategies across the customer lifecycle.
• Oversee Hibbett Rewards and engagement initiatives to maximize value.
• Manage Email and Mobile Marketing as key channels for growth and retention.
• Plan and execute the promotional calendar in alignment with business priorities.
• Coach and develop the CRM & lifecycle team, ensuring accountability.
• Collaborate with partners to enhance capabilities, including AI and personalization.
• Coordinate CRM projects and cross-functional stakeholder communication.

Skills

CRM strategy

Lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Analytics & reporting

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce or similar CRM

AI personalization tools

Marketing analytics platforms

Job description

Hibbett, Inc. is seeking a Manager, CRM & Lifecycle Marketing to lead growth and retention across the customer journey from activation to advocacy. You will shape the loyalty program, email and mobile campaigns, and contest programs to lift lifetime value.

You will guide analytics, partner with agencies, and mentor the CRM team to evolve personalization and automation capabilities in a fast-paced retail environment.