Director of CRM & Loyalty Strategy & Growth

Talbots; Hingham (MA); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Merchandise discount

401(k) matching

Job summary

Talbots is seeking a Director, CRM & Loyalty to lead the strategy and performance of Talbots Rewards and Credit Card programs. You will drive acquisition, engagement, retention, and lifetime value, while shaping the member value proposition and program economics.

The role partners with Marketing, Merchandising, Finance, and Operations to ensure profitability and a differentiated customer experience. You will oversee program performance, member growth, and vendor relationships, and you will build

Qualifications

• Bachelor's degree required.
• 8+ years of experience in Loyalty, CRM, or related marketing disciplines.
• Experience with retail loyalty programs and co-branded or private-label cards.
• Strong data-driven decision making and analytics experience.

Responsibilities

• Develop the strategic roadmap for Talbots Rewards and Credit Card programs.
• Manage member growth, engagement, spend, retention, and profitability metrics.
• Lead loyalty marketing strategies, including promotions and communications.
• Oversee vendor partnerships, contracts, and financial performance.
• Collaborate with CRM and Analytics to segment and personalize campaigns.
• Build business cases for enhancements and new member experiences.

Skills

CRM strategy

Loyalty programs

Data analytics

Vendor management

Stakeholder communication

Leadership

Education

Bachelor's degree

Job description

Talbots is seeking a Director, CRM & Loyalty to lead the strategy and performance of Talbots Rewards and Credit Card programs. You will drive acquisition, engagement, retention, and lifetime value, while shaping the member value proposition and program economics.

The role partners with Marketing, Merchandising, Finance, and Operations to ensure profitability and a differentiated customer experience. You will oversee program performance, member growth, and vendor relationships, and you will build