Director of Loyalty: Elevate Luxe Tier & LTV

Bloomingdale's; New York (NY); On-site; USD 140,000 - 230,000; Full time

Job summary

Bloomingdale's is seeking a Director of Loyalty to own the Loyallist program end-to-end, shaping strategy, tier architecture, enrollment, and financial modeling. You will drive a growth-oriented roadmap, balance benefits with margin, and align loyalty with CRM and clienteling initiatives.

The role requires 8+ years in loyalty or CRM within premium retail, strong economics fluency, and leadership in a matrixed organization.

Qualifications

• 8+ years in loyalty, CRM, or customer marketing with direct ownership of a program.
• Proven track record growing a tiered loyalty program—enrollment, penetration, retention, and spend.
• Fluency in customer economics: LTV, tier migration, churn, breakage, and points liability.
• Experience owning or partnering on a loyalty platform and its roadmap, with data integrations.
• Strong analytical partnership skills with measurement/analytics teams.
• Team leadership and matrixed enterprise experience; ability to influence partners.
• Editorial and brand sensibility appropriate to a discerning, high-value customer.

Responsibilities

• Own the Loyallist program end-to-end: strategy, evolution roadmap, and investment case.
• Define annual/seasonal benefit calendar; ensure brand-worthy, commercially effective moments.
• Set program role as growth/retention engine with enrollment, penetration, retention targets.
• Own tier architecture and earn-and-burn mechanics; design benefits across tiers.
• Lead enrollment growth, funnel across store/site/app and associate-assisted channels.
• Model LTV, breakage, and liability; build a business case for investment.
• Set loyalty tech roadmap requirements with Product & Technology Strategy; ensure CRM integration.
• Connect loyalty data to CRM, paid media, and clienteling; enable cross-touchpoint info.
• Establish operating standards, reporting, and governance for reliability.
• Collaborate with stores to connect loyalty to in-store experiences.

Skills

Loyalty program ownership

CRM & customer marketing

Retail luxury experience

Analytical partnership

Job description

Bloomingdale's is seeking a Director of Loyalty to own the Loyallist program end-to-end, shaping strategy, tier architecture, enrollment, and financial modeling. You will drive a growth-oriented roadmap, balance benefits with margin, and align loyalty with CRM and clienteling initiatives.

The role requires 8+ years in loyalty or CRM within premium retail, strong economics fluency, and leadership in a matrixed organization.