Director, Loyalty Growth & Luxe Experience

Bloomingdale's; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Bloomingdale's is seeking a Director of Loyallist to own the loyalty program strategy, tier architecture, enrollment growth, and the program roadmap. You will lead the end-to-end development of the program, balancing customer value and program economics while ensuring brand‑worthy moments across channels.

You will partner with CRM, marketing, and store teams to optimize lifetime value, retention, and enrollment growth, delivering a premium, differentiated experience for high‑value customers

Qualifications

• 8+ years in loyalty, CRM, or customer marketing with direct ownership of a program.
• Demonstrated track record growing a tiered loyalty program: enrollment, penetration, retention, and member spend.
• Fluency in customer economics: LTV, tier migration, churn, reactivation, breakage, and points liability.

Responsibilities

• Own Loyallist program end-to-end – the strategy, multi-year evolution roadmap, and the case for investment.
• Define annual and seasonal benefit calendar; ensure Loyallist moments are differentiated, brand‑worthy, and commercially effective.
• Own enrollment growth, tier penetration, and share of sales transacting through the program; build enrollment funnels across store, site, app, and associate-assisted channels.
• Own the financial model of the program – LTV impact, breakage, points liability, and cost-to-serve of each tier and benefit.
• Lead loyalty platform requirements with Product & Technology Strategy and ensure CRM and clienteling integrations.
• Partner with stores and Client Development to connect loyalty status to in-store interactions.

Job description

Bloomingdale's is seeking a Director of Loyallist to own the loyalty program strategy, tier architecture, enrollment growth, and the program roadmap. You will lead the end-to-end development of the program, balancing customer value and program economics while ensuring brand‑worthy moments across channels.

You will partner with CRM, marketing, and store teams to optimize lifetime value, retention, and enrollment growth, delivering a premium, differentiated experience for high‑value customers