CRM & Lifecycle Growth Leader

R301US Hibbett Retail, Inc.; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Hibbett Retail, Inc. in the United States seeks a strategic Manager, CRM & Lifecycle Marketing to drive growth, retention, and lifetime value across the customer lifecycle.

The role shapes customer marketing through Hibbett Rewards, Email, Mobile, and engagement programs, using analytics to identify opportunities. The role leads a CRM & lifecycle team, collaborates with agencies, and oversees campaigns from planning through delivery, ensuring alignment with business priorities and customer

Qualifications

• 5+ years in CRM, lifecycle, retention, growth, loyalty, or customer marketing, preferably retail/e‑commerce.
• 2+ years leading marketing professionals and cross‑functional initiatives.
• Proven ability to translate performance data into actionable recommendations.
• Experience managing external agencies, vendors, and partners.

Responsibilities

• Lead Growth and Retention marketing strategies across the customer lifecycle.
• Oversee Hibbitt Rewards program, leveraging member insights to boost engagement.
• Manage Email and Mobile Marketing channels for activation and growth.
• Plan the promotional calendar and align campaigns to business priorities.
• Lead customer contests and engagement initiatives to drive value.
• Provide strategic direction and campaign approvals across CRM programs.
• Coach and develop the CRM & lifecycle team and ensure accountability.
• Use analytics to evaluate performance and identify opportunities.
• Collaborate with tech partners and agencies to enable program execution.
• Coordinate CRM & lifecycle projects with stakeholders and timelines.
• Partner with internal teams to activate customer strategies.
• Perform additional duties as needed to support business needs.

Skills

CRM & Lifecycle Marketing

Customer retention strategies

Data analytics

Cross-functional leadership

Agency management

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Hibbett Retail, Inc. in the United States seeks a strategic Manager, CRM & Lifecycle Marketing to drive growth, retention, and lifetime value across the customer lifecycle.

The role shapes customer marketing through Hibbett Rewards, Email, Mobile, and engagement programs, using analytics to identify opportunities. The role leads a CRM & lifecycle team, collaborates with agencies, and oversees campaigns from planning through delivery, ensuring alignment with business priorities and customer