CRM & Lifecycle Marketing Specialist | Orchestrator

Aramark Correctional Services; Phoenix (AZ); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Aramark Destinations seeks a CRM & Lifecycle Marketing Coordinator to manage day-to-day CRM operations across our portfolio of hospitality brands. You will own campaign production, audience segmentation, QA, deployment, and reporting, while partnering with the Senior Marketing Manager to optimize the customer journey.

The ideal candidate combines hands-on execution with analytical thinking, and can independently drive CRM initiatives, with opportunities to influence strategy and guest

Qualifications

• Bachelor's degree in marketing or related field.
• 2-4+ years of experience in CRM, lifecycle marketing, email marketing, marketing automation, or related field.
• Hands-on experience building and deploying campaigns using an ESP, marketing automation platform, or customer journey platform.
• Strong understanding of email marketing fundamentals, audience segmentation, personalization, testing, QA, and campaign measurement.
• Strong organizational skills with the ability to manage multiple campaigns, properties, stakeholders, and deadlines simultaneously.
• High attention to detail and a strong commitment to campaign quality and accuracy.
• Basic working knowledge of HTML and CSS for email development and troubleshooting.
• Comfort working with customer data, audience criteria, campaign reporting, and performance metrics.
• Strong written and verbal communication skills with the ability to collaborate across teams and levels.
• Ability to work independently, solve problems, and proactively move work forward.

Responsibilities

• Serve as the day-to-day owner of CRM and ESP operations across the Aramark Destinations portfolio, managing multiple campaigns, properties, stakeholders, and deadlines while maintaining established CRM standards.
• Manage end-to-end campaign execution including campaign intake, build, QA, approvals, scheduling deployment, reporting and ongoing platform maintenance.
• Maintain campaign calendars, production workflows, templates, and platform organization while identifying opportunities for improved efficiency, quality and speed to market.
• Support Adobe Journey Optimizer development and execution in some capacity partnering with Senior Marketing Manager.
• Build, test, schedule, and deploy email, SMS, and other CRM campaigns using approved creative, messaging, audience, and campaign strategies.
• Manage campaign setup including personalization, links, tracking parameters, audience criteria, suppression rules, and scheduling.
• Maintain and organize campaign templates, reusable modules, creative assets, and other CRM resources.
• Build, validate, and manage campaign audiences and customer segments based on customer attributes, booking history, engagement, geography, behavior, and lifecycle stage.
• Partner with the Senior Marketing Manager to support the development and execution of CRM and lifecycle marketing strategies.
• Contribute ideas and recommendations based on campaign performance, customer behavior, property needs, industry trends, and emerging CRM capabilities.
• Participate in campaign planning, audience strategy, lifecycle development, testing, and channel optimization.
• Proactively identify opportunities for new automated communications, segmentation, personalization, testing, and improvements across the customer journey.
• Own recurring campaign performance reporting across email and other CRM channels and monitor key performance indicators including delivery, engagement, click-through rate, conversion, revenue, unsubscribe rates, and audience health.
• Analyze campaign results to identify trends, anomalies, opportunities, and actionable recommendations.
• Leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer, and other analytics and CRM platforms to evaluate campaign and customer performance.
• Serve as a day-to-day CRM partner to property and portfolio marketing teams, helping translate business priorities and campaign objectives into effective customer communications.
• Partner across marketing, marketing technology, revenue management and operational teams to support campaign execution and guest engagement initiatives.
• Support onboarding new properties, brands, campaign and audiences into the CRM ecosystem.

Skills

CRM

ESP

Email marketing

Analytics

HTML/CSS basics

Campaign management

Stakeholder management

Education

Bachelor's degree in marketing

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Adobe Experience Platform

Revinate

Job description

Aramark Destinations seeks a CRM & Lifecycle Marketing Coordinator to manage day-to-day CRM operations across our portfolio of hospitality brands. You will own campaign production, audience segmentation, QA, deployment, and reporting, while partnering with the Senior Marketing Manager to optimize the customer journey.

The ideal candidate combines hands-on execution with analytical thinking, and can independently drive CRM initiatives, with opportunities to influence strategy and guest