Senior CRM & Lifecycle Marketing Lead — Multi-Brand

Propelled Brands, Inc.; Carrollton (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Employer sponsored medical and dental

Vision and life insurance

Retirement savings match 3%

Paid time off

Job summary

Propelled Brands Franchising, LLC is seeking a Senior Manager of CRM & Lifecycle Marketing to lead and optimize customer journeys across email, SMS, and CRM channels for multiple brands. You’ll develop acquisition, onboarding, engagement, retention, and reactivation programs while partnering with Brand teams to deliver measurable revenue growth.

The ideal candidate has extensive experience in lifecycle marketing, strong analytics, and hands-on use of marketing automation platforms (HubSpot,

Qualifications

• Bachelor's degree in Marketing or related field
• 5+ years in email marketing, CRM, or lifecycle marketing
• 5–8+ years in CRM, lifecycle marketing, or marketing automation
• Hands-on experience with marketing automation platforms (HubSpot, Salesforce, Klaviyo)
• Strong segmentation, personalization, and customer journey mapping
• Experience building automated lifecycle campaigns that drive measurable revenue
• Familiarity with CRM integrations, APIs, and data architecture
• Analytical mindset with ability to interpret data and translate into action

Responsibilities

• Lifecycle Marketing Execution: Build, execute, and optimize programs across email, SMS, and CRM channels
• Develop customer journeys for acquisition, onboarding, engagement, retention, and reactivation
• Create and manage campaign calendars across brands
• Support franchisee marketing programs and customer communications initiatives
• Email Marketing & Automation: Build and manage automated and promotional email campaigns
• Develop segmentation, personalization, and targeting strategies
• Test and optimize subject lines, content, and offers
• Ensure deliverability and list health best practices
• CRM Management & Customer Engagement: Manage audiences, segmentation frameworks, and lifecycle workflows
• Partner with MarTech and Analytics teams to support data initiatives
• Use behavioral/transactional data to improve personalization
• Support lifecycle marketing tech implementations
• Reporting & Optimization: Track campaign performance and develop dashboards
• Make recommendations to improve engagement, retention, and conversion
• Monitor industry trends and best practices
• Team Support & Leadership: Mentor and train team members
• Support vendor management and agency relationships
• Establish QA processes and campaign workflows
• Own lifecycle marketing execution

Skills

Lifecycle marketing

Email marketing

CRM

Marketing automation

Data-driven

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Klaviyo

Marketo

Job description

Propelled Brands Franchising, LLC is seeking a Senior Manager of CRM & Lifecycle Marketing to lead and optimize customer journeys across email, SMS, and CRM channels for multiple brands. You’ll develop acquisition, onboarding, engagement, retention, and reactivation programs while partnering with Brand teams to deliver measurable revenue growth.

The ideal candidate has extensive experience in lifecycle marketing, strong analytics, and hands-on use of marketing automation platforms (HubSpot,