CRM Associate

Betr; Miami (FL); On-site; USD 52,000 - 78,000; Full time

Job summary

Betr is seeking a CRM Associate in Miami to drive multi-channel customer engagement across email, push, SMS, and in-app channels. You will design lifecycle journeys, segment audiences, and run tests to optimize campaigns in a fast-paced gaming environment.

You’ll collaborate with the CRM & Optimization team to align strategies with product goals across Picks, Arcade, Social Sportsbook, and other verticals, including occasional weekend work during peak schedules.

Qualifications

• 1+ year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
• Foundational understanding of Braze or a similar customer engagement platform (e.g., SFMC, Klaviyo, Customer.io).
• Strong written and verbal communication skills with proven copywriting ability tailored to consumer audiences.
• Detail-oriented with exceptional organizational and campaign QA skills.
• Analytical mindset with the ability to review campaign performance and recommend optimizations.
• Dependable with a strong work ethic and able to meet deadlines in a fast-paced environment.
• Flexible and available to support some live campaigns on weekends during NFL/NBA season.
• Up to date with current social media and copywriting trends to message our audiences effectively.
• Passionate and knowledgeable about sports, casino, gaming culture, or all of the above!

Responsibilities

• Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys across onboarding, retention, reactivation.
• Build targeted customer segments based on user behavior, activity, and transactional data for personalized messaging.
• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.
• Track and report on CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize campaigns.
• Collaborate with the Senior Manager, CRM & Optimization to align CRM strategy with product and vertical goals.

Skills

CRM marketing

Copywriting

Campaign QA

Analytics

Attention to detail

Reliability

Weekend support

Sports knowledge

Tools

Braze

SFMC

Klaviyo

Customer.io

Job description

Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App. The Betr Super App currently consists of Picks, Social Sportsbook ,Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.

Betr is also the world's most followed real money gaming brand on social media.

About the role:

Betr is looking for a highly motivated CRM Associate to join our team and help drive customer engagement across email, push, SMS, and in-app channels. Reporting to the Senior Manager, CRM & Optimization, and collaborating alongside another CRM Associate, you’ll play a key role in creating impactful customer journeys, executing lifecycle campaigns, and analyzing performance to drive strategic improvements.

You will work across our exciting product verticals, including Picks (DFS), Arcade, Social Sportsbook, Social Casino, Rips, and upcoming launches as we continue to expand!

If you’re detail-oriented, passionate about gaming and sports culture, and excited to work in a fast-paced environment, this is the role for you!

This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position. It will require scheduling flexibility, including working nights, holidays, and weekends when necessary (especially during peak sports schedules).

What You'll Do:

• Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.

• Build and maintain automated customer journeys across key lifecycle stages (onboarding, retention, reactivation).

• Build targeted customer segments based on user behavior, activity, and transactional data for personalized messaging.

• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.

• Track and report on both CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize ongoing campaigns.

• Collaborate closely with the Senior Manager, CRM & Optimization to align CRM strategy with overall product and vertical goals.

About You:

• 1+ year of professional experience in CRM and lifecycle email marketing, including hands‑on execution with push notifications, SMS, and in-app messaging.

• Foundational understanding of Braze or a similar customer engagement platform (e.g., SFMC, Klaviyo, Customer.io), with a strong desire to learn and expand your technical skill set.

• Strong written and verbal communication skills with proven copywriting ability tailored to consumer audiences.

• Detail‑oriented with exceptional organizational and campaign QA skills.

• Analytical mindset with the ability to review campaign performance, understand key metrics, and recommend optimizations.

• Dependable, with a strong work ethic and the ability to thrive and meet deadlines in a fast‑paced environment.

• Flexible and available to support some live campaigns on weekends, especially during NFL/NBA season.

• Up to date with current social media and copywriting trends to stay on top of the best way to message our unique audiences.

• Passionate and knowledgeable about sports, casino, gaming culture, or all of the above!

Bonus Points:

• Direct experience using Braze.

• Prior experience in iGaming, Daily Fantasy Sports (DFS), Sportsbook, or Social Casino.

• Experience with or personal interest in digital collectibles, card breaks / "rips," or unboxing games.

• A lifelong, passionate sports fan!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.