CRM Lifecycle Marketing Associate – Gaming & Sports

Betr; Miami (FL); On-site; USD 52,000 - 78,000; Full time

Job summary

Betr is seeking a CRM Associate in Miami to drive multi-channel customer engagement across email, push, SMS, and in-app channels. You will design lifecycle journeys, segment audiences, and run tests to optimize campaigns in a fast-paced gaming environment.

You’ll collaborate with the CRM & Optimization team to align strategies with product goals across Picks, Arcade, Social Sportsbook, and other verticals, including occasional weekend work during peak schedules.

Qualifications

• 1+ year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
• Foundational understanding of Braze or a similar customer engagement platform (e.g., SFMC, Klaviyo, Customer.io).
• Strong written and verbal communication skills with proven copywriting ability tailored to consumer audiences.
• Detail-oriented with exceptional organizational and campaign QA skills.
• Analytical mindset with the ability to review campaign performance and recommend optimizations.
• Dependable with a strong work ethic and able to meet deadlines in a fast-paced environment.
• Flexible and available to support some live campaigns on weekends during NFL/NBA season.
• Up to date with current social media and copywriting trends to message our audiences effectively.
• Passionate and knowledgeable about sports, casino, gaming culture, or all of the above!

Responsibilities

• Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys across onboarding, retention, reactivation.
• Build targeted customer segments based on user behavior, activity, and transactional data for personalized messaging.
• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.
• Track and report on CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize campaigns.
• Collaborate with the Senior Manager, CRM & Optimization to align CRM strategy with product and vertical goals.

Skills

CRM marketing

Copywriting

Campaign QA

Analytics

Attention to detail

Reliability

Weekend support

Sports knowledge

Tools

Braze

SFMC

Klaviyo

Customer.io

Job description

Betr is seeking a CRM Associate in Miami to drive multi-channel customer engagement across email, push, SMS, and in-app channels. You will design lifecycle journeys, segment audiences, and run tests to optimize campaigns in a fast-paced gaming environment.

You’ll collaborate with the CRM & Optimization team to align strategies with product goals across Picks, Arcade, Social Sportsbook, and other verticals, including occasional weekend work during peak schedules.