CRM & Lifecycle Marketing Engineer — SFMC Specialist

HBCUNetwork; Berkeley (CA); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Equal opportunity employer

Dynamic work environment

Job summary

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to build, execute and optimize automated nurture campaigns across the guest lifecycle. You’ll own journey development in Salesforce Marketing Cloud, manage segmentation and personalization, and ensure QA and deployment accuracy.

You’ll collaborate with marketing, analytics, CRM and tech teams to ensure clean data integration and impactful guest experiences across touchpoints.

Qualifications

• 4+ years in CRM, lifecycle marketing, email marketing or digital engagement.
• Hands-on Salesforce Marketing Cloud expertise including Journey Builder, Email Studio and Automation Studio.
• Knowledge of Salesforce Sales Cloud, CRM integrations and customer data ecosystems.
• Experience building lifecycle programmes: lead nurture, inquiry nurture, re-engagement, post-trip, repeat purchase.
• Strong understanding of segmentation, personalization and campaign orchestration.
• Proficiency in HTML, CSS, AMPscript or similar, and data extensions.
• Experience with consent management, suppression strategies and deliverability best practices.
• Strong QA and troubleshooting skills including testing, validation and optimization.

Responsibilities

• Build, execute and maintain automated nurture campaigns across the guest lifecycle.
• Develop multi-step journeys in Salesforce Marketing Cloud with audience criteria and wait steps.
• Translate briefs into audience strategy and campaign logic using CRM data and signals.
• Execute email campaigns from build to deployment with approvals and scheduling.
• Apply personalization and dynamic content across segments.
• Maintain email templates and content blocks with HTML/CSS/AMPscript.
• Own QA, testing, validation and optimization of campaigns and journeys.
• Collaborate with marketing, analytics, CRM and tech teams for data integration.
• Document campaigns, governance and deployment procedures.
• Monitor performance and identify opportunities to improve engagement and conversion.

Skills

CRM & lifecycle marketing

Email marketing

Marketing automation

Data-driven personalization

Audience segmentation

QA & testing

Tools

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

Content Builder

AMPscript

SQL

Data Extensions

Dynamic Content

Job description

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to build, execute and optimize automated nurture campaigns across the guest lifecycle. You’ll own journey development in Salesforce Marketing Cloud, manage segmentation and personalization, and ensure QA and deployment accuracy.

You’ll collaborate with marketing, analytics, CRM and tech teams to ensure clean data integration and impactful guest experiences across touchpoints.