Lifecycle CRM Automation Specialist

Moss Interactive, LLC

Berkeley, Northern (CA, KY)

Hybrid

USD 100,000 - 150,000

Full time

9 days ago

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Job summary

Backroads is seeking a CRM & Lifecycle Marketing Specialist to design, build and optimize automated nurture campaigns across the guest journey. You will focus on building journeys in Salesforce Marketing Cloud, ensuring accurate data, segmentation, personalization and testing.

The role requires strong technical fluency in email production, audience segmentation, dynamic content, and troubleshooting, with hands-on experience across Email Studio, Journey Builder, and related tools.

Qualifications

4+ years in CRM, lifecycle marketing, or email marketing in a DTC environment.
Hands-on SFMC expertise including Journey Builder, Email Studio, and Automation Studio.
Experience with data-driven segmentation, personalization, testing, QA and deployment.

Responsibilities

Build, execute, and maintain automated nurture campaigns across the guest lifecycle.
Develop and optimize multi-step journeys in SFMC, including audience entry, segmentation, and decision logic.
Translate briefs into audience strategy and campaign logic using CRM attributes and engagement data.
Execute email campaigns from build to deployment with template assembly, approvals and scheduling.
Implement personalization and dynamic content using data-driven logic and modular email design.
Own QA, testing, and optimization of campaigns, including A/B and multivariate tests.
Collaborate with marketing, analytics, CRM and technical teams to ensure data integration across systems.
Maintain campaign documentation, governance, and best practices for deliverability and compliance.