CRM Manager

KREWE; New York (NY); On-site; USD 57,000 - 95,000; Full time

Benefits offered by this job

Health plans

401(k) Investment Options

Paid parental leave

Education allowance

Frame allowance

Job summary

KREWE in New York is seeking a CRM Manager to lead Email & SMS strategies across eCommerce, Retail, and Events. You will own automation, subscriber journeys, segmentation, and data privacy, partnering with Creative and Performance teams to drive acquisition, retention, and loyalty.

The role is based at our New York HQ, with a focus on cross‑channel CRM excellence and a strong emphasis on data‑driven optimization. Competitive salary and comprehensive benefits are offered.

Qualifications

• 3–5 years proven experience in CRM management, marketing automation, Email/SMS or related role within a D2C omni‑channel vertical.
• Bachelor’s Degree in Marketing, Business, or related field.
• Proven track record in digital project management and ability to engage senior stakeholders.
• Strong organization and presentation skills for briefing creative teams clearly and actionably.
• Proficiency in using CRM software (Klaviyo, Attentive) and performance marketing automation tools.
• Proficiency in analytics and reporting tools (GA4, Triple Whale).
• Experience in personalization and segmentation marketing.
• Ability to thrive in a fast‑paced, changing environment.
• Familiarity with data privacy regulations (GDPR, CCPA, CAN‑SPAM).

Responsibilities

• Own Email & SMS/MMS campaign calendar planning for eComm, retail & events.
• Develop advanced marketing automation, subscriber journeys and triggered communications.
• Create concise copy and design briefs with the Creative team for engaging communications.
• End‑to‑end execution of campaigns and flows in Klaviyo and Attentive.
• Develop effective segmentation strategies for relevant communications to customers.
• Maintain accurate CRM data and ensure data privacy best practices.
• Collaborate with performance marketing teams to align CRM with channel goals.
• Monitor performance and use data insights to optimize campaigns.
• Design and test subscriber growth campaigns across all digital touchpoints.
• Ideate loyalty and retention touchpoints to enhance customer LTV.
• Create regular reports and dashboards to track KPIs and insights.

Skills

CRM management

Marketing automation

Email marketing

SMS marketing

Stakeholder management

Data analysis

Education

Bachelor’s Degree in Marketing or related field

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

About KREWE

KREWE is an independent, high‑fashion eyewear brand rooted in the vibrant culture and boundless creativity of New Orleans, now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick‑and‑mortar boutiques, mobile retail concepts, and a thriving e‑commerce platform, alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style‑conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast‑paced, collaborative, and deeply mission‑driven. Our people are high‑performing and ambitious—not just about hitting goals, but about building something that’s original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you, we invite you to apply below.

CRM Manager

This role is based in our New York headquarters, five days a week.

We are seeking a CRM Manager who will be responsible for developing Email & SMS strategies that drive acquisition, retention, personalization, loyalty, and long‑term relationships with our eCommerce, Retail, and Special Events KREWE customers. This person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.

Key Responsibilities

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
• Own development of advanced marketing automation, subscriber journeys and triggered communications to increase engagement, improve marketing efficiency, and increase customer lifetime value.
• Curate campaign context, content and call‑to‑actions with clear and concise copy and design briefs. Collaborate with the Creative team to create engaging communications based on best practices, engagement data and testing.
• Responsible for end‑to‑end execution of all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
• Responsible for developing effective segmentation strategies to deliver engaging, relevant communications to KREWE customers and subscribers.
• Full administration over the KREWE CRM Systems, ensuring accurate and up‑to‑date customer database information that follows best practices for data entry, data quality, and data privacy.
• Collaborate with performance marketing teams—including eCommerce, Paid Media, Retail, & Events—to develop CRM strategies that align with business goals per channel.
• Monitor campaign, flow and transactional Email/SMS performance and use data‑driven insights to optimize future campaigns.
• Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy.
• Ideate loyalty and retention touch‑points and/or programs to enhance customer LTV for an omni‑channel experience.
• Create regular reports (weekly, monthly, annually) and dashboards to track email and SMS KPIs and deliver actionable insights to peers and management.

Requirements

• 3‑5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni‑channel vertical.
• Bachelor’s Degree in Marketing, Business, or related field required.
• Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders.
• Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders.
• Proficiency in using CRM software (ideally Klaviyo and Attentive) and other performance marketing automation tools.
• Proficiency in analytics and reporting tools including GA4 and Triple Whale.
• Solid understanding and experience in personalization (CRM) and segmentation marketing.
• Aptitude to thrive in a fast‑paced and rapidly changing environment.
• Excellent analytical skills with strong data‑mining and in‑depth database segmentation experience preferred.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA, CAN‑SPAM Act, etc.) and their implications for CRM activities.

Benefits and Perks

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (New York only): Up to $95,000 annually based on experience and qualifications. This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.