CRM Lifecycle Manager

Brigit; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flexible PTO Policy

401k plan

Paid Parental Leave

Wellhub/Headspace Care for wellbeing

Job summary

Brigit is seeking a CRM Lifecycle Manager to orchestrate communications across email, push, SMS, and in-app channels. You will own the campaign calendar, design omnichannel journeys, and drive engagement through thoughtful, data-driven messaging.

Collaborate with Product, Design, Data, and business teams to test ideas and optimize retention. You will manage end-to-end campaigns in our ESP, write briefs, coordinate creative, and report results to stakeholders.

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands-on experience with a marketing automation platform like Iterable.
• A track record of running a full CRM calendar across multiple user segments without dropping the ball.
• A sharp eye for detail and strong follow-through. Campaigns go out right and on time.
• A love of testing. You always have an experiment running, and you know how to read the results.
• Strong analytical skills. You set your own roadmap and KPIs and turn results into action.

Responsibilities

• Own the CRM calendar from end to end, shaping the strategy and cadence across email, push, SMS, and in-app journeys.
• Build automated lifecycle flows and manage briefs, creative coordination, approvals, and deployments.
• Monitor performance daily and use insights to decide what to test next.
• Present campaign results and learnings to stakeholders to guide future work.
• Collaborate with Product, Design, Engineering, Data, and Brand to deliver a cohesive experience.
• Ensure campaigns (including tests, segmentation, and personalization) are set up and QA’d accurately.

Skills

Email marketing

CRM

Lifecycle marketing

Iterable

A/B testing

Data-driven

Project management

Communication

Tools

Iterable

Job description

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2026 Best Midsize Companies to Work For in New York City
• Built In's 2025 Best Places to Work For In New York City
• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.
• Built In’s 2023 - 2025 Best Startups to Work For In New York City
• Fast Company’s Most Innovative Companies of 2022
• Business Insider’s Most Promising Consumer Startups 2022
• Forbes Fintech 50 2022

Role overview

We're looking for a CRM Lifecycle Manager to shape how Brigit talks to its customers across email, push, SMS, and in-app. You'll own our campaign calendar and build and deploy both ad-hoc campaigns and triggered lifecycle communications. You will use thoughtful, personalized messaging to meet customers at the right moments in their journey and deliver incremental engagement and retention. You'll work closely with Product, Design, Data, and our business teams, and you'll have the room to test new ideas and see their impact on our customers.

What you’ll be doing

• You’ll own the CRM calendar from end to end, shaping the strategy, planning what goes out, balancing business requests and customer fatigue across segments to deliver the optimal cadence. Own the marketplace lifecycle programs, building email, push, SMS, and in-app journeys that connect customers with offers that help them. Define the friction points and design messaging that turns them into moments of progress. You’ll also help new users get started and bring lapsed ones back.
• You’ll manage campaigns end to end by building email push and SMS launches hands‑on in our ESP tool. You’ll also write briefs, coordinate creative, and manage approvals, build/deploy campaigns and deliver results and recommendations on each program.
• Keep a pulse on performance. You’ll check in on results daily, dig into what’s working across channels, and use it to decide what to test next.
• Share the story behind the numbers, presenting campaign performance to business stakeholders along with what you learned and where you’re headed next.
• Team up with Product, Design, Engineering, Data, and Brand to deliver an integrated experience that is aligned across timelines and priorities.
• You will ensure campaigns (including tests, segmentation and complex personalization logic) are set up, deployed, and QA‑ed accurately in a timely manner. You will also troubleshoot and fix issues when they come up.

What you have

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands‑on experience with a marketing automation platform like Iterable. You know how to build automated lifecycle flows, and when something breaks, you troubleshoot it and suggest a fix.
• A track record of running a full CRM calendar across multiple user segments without dropping the ball.
• A sharp eye for detail and strong follow‑through. Your campaigns go out right and on time.
• A love of testing. You always have an experiment running, and you know how to read the results.
• Strong analytical skills. You set your own roadmap and KPIs and turn results into action.
• Exceptional organization and project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.
• Excellent communication skills
• Basic Figma skills are a plus.
• A creative mind and a real care for customers. You want every touchpoint to feel helpful, delightful, and on brand.
• A proactive teammate and clear communicator who’s curious about new tools and ways of working.
• Comfort with basic HTML and CSS. You won’t be coding emails from scratch, but you can fix a padding issue or a broken link. Handlebars experience is a plus.

Compensation

The anticipated annual base salary for this position is $110,000 - $130,000. This range does not include any other compensation components or other benefits for which an individual may be eligible (other benefits listed below). The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits and Team

• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace Care for covered virtual therapy sessions and unlimited on demand health support
• Monthly reimbursement to use for wifi and/or cell phone bills
• Annual reimbursement for Learning & Development
• Help hard working Americans build a brighter financial future
• High-growth company
• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.

If you require reasonable accommodation in completing an application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please email [e-mail].

Disclosures

• For information on our data privacy policies, see the Brigit California Personnel Privacy Policy.
• Brigit uses E‑Verify for employment authorization. See the E‑Verify and Department of Justice websites for more details.