CRM & Lifecycle Marketing Director — Build a New Practice

UpSwell LLC; Marietta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Medical, dental, vision insurance

401(k) with company matching

Paid time off and holidays

Professional development

Job summary

UpSwell Marketing is seeking a hands-on Director of CRM & Lifecycle Marketing to build a new CRM practice from the ground up. You will shape service offerings, strategy, pricing, and delivery, partnering with leadership across sales, tech, analytics, and client services to turn data into personalized, measurable experiences.

You’ll personally design lifecycle programs, lead a growing team, and drive revenue growth while leveraging AI, automation, and emerging tech to improve personalization and

Qualifications

• 7+ years of experience in CRM, lifecycle marketing, retention, or related marketing disciplines.
• Proven experience building or scaling a CRM function or service offering.
• Strong hands-on experience with CRM platforms like HubSpot, SFMC, or OneSignal.

Responsibilities

• Develop and launch UpSwell's CRM and lifecycle marketing capabilities and scalable delivery model.
• Identify opportunities within existing clients and new markets, including franchise and multi-location brands.
• Create a roadmap for pilot programs, demonstrable results, and expanding CRM services.
• Establish repeatable processes, playbooks, and standards for long-term growth and profitability.
• Design and launch customer journeys across acquisition, onboarding, engagement, retention, and loyalty.
• Build omnichannel strategies integrating email, SMS, direct mail, and paid digital channels.
• Leverage first‑party data, segmentation, automation, and predictive analytics to improve campaigns.
• Collaborate with Technology and Campaign Intelligence teams to create scalable CRM solutions.

Skills

CRM strategy

Lifecycle marketing

Entrepreneurial mindset

Project management

Presentation skills

Independent work

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Salesforce Marketing Cloud

OneSignal

Job description

UpSwell Marketing is seeking a hands-on Director of CRM & Lifecycle Marketing to build a new CRM practice from the ground up. You will shape service offerings, strategy, pricing, and delivery, partnering with leadership across sales, tech, analytics, and client services to turn data into personalized, measurable experiences.

You’ll personally design lifecycle programs, lead a growing team, and drive revenue growth while leveraging AI, automation, and emerging tech to improve personalization and