CRM & Lifecycle Lead — Growth & Engagement (Remote)

Rifle Paper Co; Winter Park (FL); Remote; USD 80,000 - 110,000; Full time

Job summary

Rifle Paper Co. is seeking a CRM & Lifecycle Lead to deepen retention and lifecycle marketing across email and SMS. The role owns strategy, manages Klaviyo, and builds scalable campaigns to drive engagement and repeat purchases.

You will own lifecycle programs, collaborate with Ecommerce, Brand, Merch, and Creative, and translate business priorities into customer communications while driving measurable growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in CRM, lifecycle marketing, retention, email/SMS marketing, or a related discipline, preferably within a DTC or ecommerce business.
• Demonstrated experience owning a DTC CRM or lifecycle program, balancing strategy with hands-on execution.
• Strong hands-on experience with Klaviyo or a comparable ESP, including campaigns, flows, segmentation, automation, testing, reporting, and troubleshooting.
• Strong understanding of lifecycle marketing, customer segmentation, personalization, retention, deliverability, and customer journey strategy.
• Experience evaluating and improving an established CRM program or platform, with the ability to identify opportunities and create a clear path forward.
• Strong analytical skills, with the ability to connect CRM performance and customer behavior to business outcomes and translate insights into action.
• Highly organized and detail-oriented, with strong project management, QA, and execution skills.
• Self-directed and proactive, with the ability to take ownership, prioritize effectively, and move projects forward with limited direction.
• Strong written and verbal communication skills and the ability to collaborate effectively across teams.
• Experience with Shopify, Google Analytics, Excel/Google Sheets, loyalty programs, CDPs, or advanced personalization tools is a plus.

Responsibilities

• Define and evolve CRM and retention strategy across email and SMS.
• Lead Klaviyo ecosystem evolution and program scaling.
• Develop and prioritize a forward-looking CRM roadmap.
• Establish best practices for segmentation, automation, QA, testing, reporting, governance.
• Own lifecycle strategy and marketing calendar across email and SMS.
• Develop automated journeys for acquisition, welcome, abandonment, post-purchase, repeat, loyalty, re-engagement, winback.
• Translate priorities into customer communications; collaborate with teams.
• Manage day-to-day Klaviyo and monitor QA and deliverability.
• Partner with Analytics and Ecommerce to translate insights into opportunities.

Skills

CRM strategy

Lifecycle marketing

Email/SMS marketing

Klaviyo

Analytics

Segmentation

Campaign management

QA/testing

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Shopify

Google Analytics

Excel/Google Sheets

CDPs

Loyalty programs

Personalization tools

Job description

Rifle Paper Co. is seeking a CRM & Lifecycle Lead to deepen retention and lifecycle marketing across email and SMS. The role owns strategy, manages Klaviyo, and builds scalable campaigns to drive engagement and repeat purchases.

You will own lifecycle programs, collaborate with Ecommerce, Brand, Merch, and Creative, and translate business priorities into customer communications while driving measurable growth.