CRM & Email Marketing Lead — Hybrid NYC, Growth & Loyalty

Chilewich; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Job summary

Chilewich is seeking a Digital Marketing Lead to own email, SMS, CRM, and loyalty initiatives from New York City. This hybrid role reports to the Vice President of Digital and partners with an external agency to drive retention and revenue across omnichannel campaigns.

You will craft campaigns in Klaviyo, build automated flows, monitor deliverability, and report on performance to optimize AOV and LTV. Hybrid work allows two days remote weekly.

Qualifications

• 5+ years of experience in email marketing, CRM, or retention marketing.
• Proven ROI from email and SMS campaigns.
• Strong understanding of deliverability, segmentation, personalization, and lifecycle marketing.
• Experience with Klaviyo preferred.
• Experience with Figma, Airtable, and Yotpo a plus.
• Privacy and messaging compliance knowledge (GDPR, CCPA, TCPA, CASL) a plus.
• Experience in premium or luxury beauty or lifestyle e‑commerce preferred.

Responsibilities

• Strategize and own email and SMS campaigns in Klaviyo.
• Lead CRM strategy to improve retention and repeat purchase.
• Manage omnichannel loyalty program performance and engagement.
• Collaborate with external agency for ads and creative strategy.
• Partner with in‑house design for email, SMS, ads, and digital marketing assets.

Skills

Email marketing

CRM

Retention marketing

Deliverability

Segmentation

Personalization

Lifecycle marketing

Privacy compliance

Tools

Klaviyo

Figma

Airtable

Yotpo

Job description

Chilewich is seeking a Digital Marketing Lead to own email, SMS, CRM, and loyalty initiatives from New York City. This hybrid role reports to the Vice President of Digital and partners with an external agency to drive retention and revenue across omnichannel campaigns.

You will craft campaigns in Klaviyo, build automated flows, monitor deliverability, and report on performance to optimize AOV and LTV. Hybrid work allows two days remote weekly.