CRM Lifecycle Lead - Email, SMS & Push

Avis Budget Group; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Employee discounts

Job summary

Avis Budget Group is seeking a hands-on CRM Manager to lead lifecycle communications across Avis, Budget, and Zipcar. You will drive email, SMS, and push campaigns, translate strategies into customer experiences, and optimize engagement, conversion, and retention in a fast-paced environment.

Ideal candidates will independently manage campaigns, identify improvement opportunities, and collaborate across teams to support business objectives.

Qualifications

• Experience managing lifecycle and promotional campaigns across multiple channels (email, SMS, push).
• Ability to optimize customer journeys including onboarding, cart & browse abandonment, and retention.
• Strong collaboration with marketing, analytics, product, engineering, and operations teams.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications.
• Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant communications.
• Manage customer journeys including cart abandonment, browse abandonment, opt‑in flows, onboarding, and retention campaigns.
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies.
• Collaborate cross‑functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives.

Skills

CRM management

Email marketing

SMS marketing

Push notifications

Lifecycle campaigns

Job description

Avis Budget Group is seeking a hands-on CRM Manager to lead lifecycle communications across Avis, Budget, and Zipcar. You will drive email, SMS, and push campaigns, translate strategies into customer experiences, and optimize engagement, conversion, and retention in a fast-paced environment.

Ideal candidates will independently manage campaigns, identify improvement opportunities, and collaborate across teams to support business objectives.