CRM Growth Lead – Strategy, Insights & Personalization

LVMH Group; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

The CRM Manager at LVMH will develop and drive the Americas CRM strategy, leveraging client data to create actionable insights, support regional and global priorities, and lead cross-functional teams to deliver personalized client experiences. You will mentor the CRM Associate Manager and ensure strong execution across campaigns and initiatives.

With 5–7 years in CRM/digital marketing, you will translate insights into strategic plans, monitor KPIs, and collaborate with Retail, Client

Qualifications

• Bachelor's degree required; Business, Economics, Analytics, Marketing, or related field preferred.

Responsibilities

• Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with objectives.
• Help develop data-driven client strategies to support acquisition, retention, and upgrade.
• Identify growth opportunities and support new CRM strategies, pilots, and seasonal action plans.
• Support the seasonal gifting strategy, including budget tracking and oversight of execution.
• Provide guidance to the CRM Associate Manager to ensure quality of execution.

Skills

CRM strategy

data analytics

cross-functional collaboration

presentation skills

strategic planning

Mentorship

store trainings/upskilling

Advanced proficiency in CRM systems

Education

Bachelor's degree

Tools

Excel

PowerPoint

CRM platforms

BI tools

Job description

The CRM Manager at LVMH will develop and drive the Americas CRM strategy, leveraging client data to create actionable insights, support regional and global priorities, and lead cross-functional teams to deliver personalized client experiences. You will mentor the CRM Associate Manager and ensure strong execution across campaigns and initiatives.

With 5–7 years in CRM/digital marketing, you will translate insights into strategic plans, monitor KPIs, and collaborate with Retail, Client