Assistant Director, Digital Enrollment Experience

York College of Pennsylvania Inc.; York Township (York County); On-site; USD 65,000 - 90,000; Full time

Job summary

York College of Pennsylvania is seeking an Assistant Director of Digital Enrollment Marketing to manage the CRM infrastructure, digital channels, and online prospective student experiences within the Division of Enrollment Management. You will oversee communications, automated workflows, event forms, portals, and ensure quality across Slate.

Responsibilities include leading social media management, maintaining admissions and financial aid webpages, and optimizing digital touchpoints from inquiry

Qualifications

• Bachelor's degree is required.
• At least three years of experience managing marketing campaigns within an enterprise CRM or database platform (e.g., Slate, Salesforce, HubSpot, or Marketo).
• At least two to three years of experience managing organic social media channels, website content management systems (CMS), and digital marketing tools.
• Excellent organizational, technical, and analytical skills.
• Proficiency with enterprise CRM platforms (Slate, Salesforce, HubSpot) for building email/SMS workflows, running relational queries, and managing list segmentation.
• Proficiency with web content management systems (CMS), basic HTML, and web publishing tools.
• Solid understanding of digital privacy laws and communication compliance (CAN-SPAM, TCPA, GDPR).
• Knowledge of admissions marketing, student recruitment, and digital engagement strategies.
• Strong attention to detail and ability to work independently in a fast-paced environment.
• Must be available to work some Saturdays and evenings.
• Must possess a valid driver's license.

Responsibilities

• Oversees query logic, delivery rules, template configuration, and system automation for all email/SMS communications.
• Provide system-based mail lists to support print mail drip schedules and direct mail projects managed by Enrollment Marketing.
• Ensure digital communication compliance across all platforms, specifically enforcing CAN-SPAM, TCPA (SMS texting rules), and GDPR standards.
• Perform routine data audits and quality assurance checks on CRM communication flows to ensure accuracy and data integrity.
• Build, maintain, and update web pages under the admissions and financial aid sections of the York College website, formatting and publishing assets in collaboration with division colleagues.
• Develop and configure event landing pages, event creation forms, registration templates, and overall event user experiences in Slate.
• Manage and update customized portals throughout the recruitment cycle, including admissions counselor portals, direct admit partnerships, and event portals.
• Manage the interactive campus map and virtual tour platforms, performing annual refreshes and ad hoc updates as campus facilities change.
• Track and report Year-over-Year (YoY) event registration and attendance metrics in Slate to support event optimization and yield tracking.
• Represent the College and support the enrollment team, as needed, at open houses, orientation, other campus visit events, and other enrollment-related visit opportunities.
• Coordinate operational support and technical troubleshooting with IT, Institutional Marketing, and software support representatives for assigned digital platforms (Slate CRM, CMS, virtual tour, and interactive map).
• Perform other duties as necessary or as assigned by the Director of Enrollment Marketing.

Skills

CRM platforms

Social media management

CMS content management

HTML basics

Data privacy knowledge

Attention to detail

Driver's license

Education

Bachelor's degree

Tools

Slate

Salesforce

HubSpot

Job description

York College of Pennsylvania is seeking an Assistant Director of Digital Enrollment Marketing to manage the CRM infrastructure, digital channels, and online prospective student experiences within the Division of Enrollment Management. You will oversee communications, automated workflows, event forms, portals, and ensure quality across Slate.

Responsibilities include leading social media management, maintaining admissions and financial aid webpages, and optimizing digital touchpoints from inquiry