CRM & Clienteling Strategy Leader - NA

Diesel

New York (NY)

On-site

USD 95,000 - 100,000

Full time

5 days ago

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Job summary

Diesel is seeking a CRM and Client Development Manager to lead the localization and implementation of its Global CRM Strategy across North America from the NYC office. You will elevate in-store and omnichannel client experiences, drive loyalty, and maximize customer lifetime value through strategic clienteling practices and cross-functional collaboration.

In this role, you will coach retail teams, build regional 1-1 campaigns, and own KPI tracking for client acquisition, retention, and spend.

Qualifications

5+ years of CRM, client development, clienteling, or luxury retail leadership.
Proven ability to design and implement clienteling strategies across multiple locations.
Experience building relationships with high-value clients in luxury environments.
Strong coaching, leadership, and stakeholder management skills.
Analytical mindset with ability to translate insights into actions.

Responsibilities

Lead localization and implementation of Diesel's CRM strategy across North America.
Coach stores 80% time; mentor Store Managers and Client Advisors.
Develop regional CRM 1-1 campaigns and lifecycle journeys.
Collaborate with Marketing and E-commerce to optimize omnichannel communications.
Own CRM KPIs: acquisition, retention, lifetime value.