CRM Coordinator (Las Vegas or Jersey City)

Caesars Sportsbook & Casino; New Jersey; On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401(k) matching

Paid Personal Time Off

Paid company holidays

Job summary

Caesars Sportsbook & Casino is seeking a CRM Coordinator to manage CRM campaigns and drive retention through customized player journeys across the customer lifecycle to maximize customer loyalty.

You will create, segment, and launch remarketing campaigns—emails, in-app and push—and perform A/B tests, ensure adherence to industry best practices, and collaborate across teams to deliver results.

Qualifications

• 2–3 years of experience in an auditing role within a casino or other highly regulated industry.
• Preferred experience in Gaming Audit and Title 31/Bank Secrecy Act.
• Knowledge of gaming regulations is highly preferred.
• Proficient with Microsoft Word, Excel, and Outlook.
• Must be able to obtain and maintain NJ Gaming Control Board registration and any required licenses.

Responsibilities

• Create, segment, and launch remarketing campaigns (emails, in-app, push).
• Perform A/B or multivariate testing on CRM journeys.
• Ensure CRM journeys comply with current industry best practices.
• Assist in content communications as necessary.

Skills

CRM campaigns

Segmentation

A/B testing

Cross-functional coordination

Attention to detail

Regulatory knowledge

Communication skills

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Job Description

As the CRM Coordinator, you will manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention.

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
• A/B or multivariant testing on various CRM journeys to establish which is the most effective
• Ensuring all CRM journeys comply with current best practices in the industry
• Assist in content communications as necessary

Qualifications

• At least 2 — 3 years of experience working in an auditing role, in the casino industry or another industry heavily regulated (e.g., depository institutions, investment institutions, the health care industry, etc.)
• Preferred experience in Gaming Audit and Title 31/Bank Secrecy Act
• Knowledge of gaming regulations is highly preferred
• Proficient in Microsoft Word, Excel, Outlook
• Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license, as required by law

Additional Requirements

• Detail oriented; high integrity and quality driven
• Aptitude for problem-solving
• Capable of coordinating efforts with members of a cross-functional team
• Strong organizational, written, and oral communication skills
• You must successfully complete a background screen

The salary range for this position is $45,000 – $50,000 USD, which is dependent on several factors including relevant experience, geography, business needs and market demand.

Benefits

• medical, vision, and dental insurance
• life insurance
• disability insurance
• a 401(k)-matching program
• among other employee benefits
• paid Personal Time Off and paid company holidays

About Us

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.