Director, Digital Rewards & Engagement

Caesars Entertainment; Jersey City (NJ); Hybrid; USD 175,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Incentive compensation

Paid time off

Paid holidays

Job summary

Caesars Digital in New Jersey is seeking a Director of Product for Digital Rewards & Engagement to own the strategy and roadmap for loyalty across our online casino, sportsbook, and promotions.

You will lead cross-functional teams, design innovative reward mechanics, and partner with Marketing, CRM, and Compliance to maximize player engagement and lifetime value while ensuring responsible gaming principles.

Qualifications

• 5+ years product management experience.
• Experience in regulated iGaming/sports betting markets preferred.
• Experience with omni-channel loyalty programs preferred.
• Experience working with executive stakeholders preferred.

Responsibilities

• Define and own the long-term vision and product roadmap for loyalty, rewards, and engagement across digital products.
• Develop innovative loyalty mechanics that utilize the Caesars Rewards program structure to maximize engagement and lifetime value.
• Collaborate with senior stakeholders to align digital rewards strategy with business goals and responsible gaming.
• Partner with engineering, promotions, CRM, marketing, compliance, and operations teams.
• Serve as the product authority on Caesars Rewards in the digital products.
• Own the full product lifecycle for Caesars Rewards in our real-money gaming suite.
• Optimize UX for earning, tracking, and redeeming rewards across casino and sportsbook journeys.
• Define and track KPIs including activation, engagement, retention, churn, MARPU, and redemption rates.
• Balance digital reinvestment with profitability and present insights to leadership.
• Lead integration of third-party loyalty vendors, CRM platforms, payments, and providers.

Skills

Product management

iGaming/Sports betting

Loyalty programs

Executive stakeholders

Job description

Caesars Digital in New Jersey is seeking a Director of Product for Digital Rewards & Engagement to own the strategy and roadmap for loyalty across our online casino, sportsbook, and promotions.

You will lead cross-functional teams, design innovative reward mechanics, and partner with Marketing, CRM, and Compliance to maximize player engagement and lifetime value while ensuring responsible gaming principles.