CRM Coordinator

Jersey Digs; Jersey City (NJ); Hybrid; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, Vision, and Dental Insurance

Life Insurance

Disability Insurance

401(k) matching

Paid Personal Time Off

Paid Company Holidays

Job summary

Caesars Digital in Jersey City, NJ is seeking a CRM Coordinator to manage CRM campaigns and drive retention through customized player journeys across the customer lifecycle. You will create, segment, and launch remarketing campaigns (emails, in-app & push), perform A/B or multivariate tests, ensure best-practice compliance, and assist with content communications.

2–3 years of auditing experience in regulated industries preferred; NJGC registration as required.

Qualifications

• 2–3 years of experience working in an auditing role in a regulated industry
• Knowledge of gaming regulations is highly preferred
• Must be able to obtain and maintain NJ Gaming Control Board registration and any required certifications

Responsibilities

• Manage Caesars CRM campaigns and drive retention through customized player journeys across the customer lifecycle
• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
• Perform A/B or multivariant testing on CRM journeys to establish effectiveness
• Ensure all CRM journeys comply with current best practices in the industry
• Assist in content communications as necessary

Skills

CRM campaigns

A/B testing

Cross-functional coordination

Attention to detail

Problem-solving

Communication skills

Campaign optimization

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Overview

As the CRM Coordinator, you will manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention.

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
• A/B or multivariant testing on various CRM journeys to establish which is the most effective
• Ensuring all CRM journeys comply with current best practices in the industry
• Assist in content communications as necessary
• At least 2 – 3 years of experience working in an auditing role, in the casino industry or another industry heavily regulated (e.g., depository institutions, investment institutions, the health care industry, etc.)
• Preferred experience in Gaming Audit and Title 31/Bank Secrecy Act
• Knowledge of gaming regulations is highly preferred
• Proficient in Microsoft Word, Excel, Outlook
• Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license, as required by law

ADDITIONAL REQUIREMENTS

• Detail oriented; high integrity and quality driven
• Aptitude for problem-solving
• Capable of coordinating efforts with members of a cross-functional team
• Strong organizational, written, and oral communication skills
• You must successfully complete a background screen

The salary range for this position is $45,000 – $50,000 USD, which is dependent on several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.