CRM Campaigns & Automation Specialist (Hybrid)

Spherion Staffing, LLC; Hagerstown (MD); Hybride; USD 63 000 - 77 000; Plein temps

Avantages offerts par ce poste

Hybrid work environment

Casual culture

Career growth opportunities

Long-term stability

Résumé du poste

Spherion Staffing, LLC is seeking a Sales Marketing CRM Specialist in Hagerstown with a hybrid work setup. The role focuses on developing and optimizing CRM processes to improve sales follow-up, customer engagement, and revenue growth across multiple industries.

You will build automated customer journeys, campaigns, and follow-up workflows to nurture leads, maintain relationships, and identify upsell opportunities. A bachelor’s degree and 2+ years CRM experience are required.

Qualifications

• Bachelor's degree required; strong knowledge of CRM platforms and sales processes.
• 2+ years of hands-on CRM experience, with emphasis on sales automation and lead management.
• Experience building CRM workflows, automated follow-ups, customer journeys, campaigns, triggers, and segments.
• Understanding of the sales funnel, customer lifecycle, and effective follow-up strategies.
• Experience developing upsell and cross-sell campaigns and customer re-engagement initiatives.

Responsabilités

• End-to-End Campaign Management: design and execute Dynamics CRM campaigns focused on lead nurturing, retention, re-engagement, and cross-sell/upsell initiatives.
• Automated Customer Journeys: build and manage automated journeys with optimized channels and touchpoints based on customer history.
• Workflow and Follow-Up Automation: create event-driven triggers and automated workflows across sales stages.
• Targeted Audience Segmentation: create dynamic segments based on behavior, activity, purchases, and product interest.
• Sales Collaboration and Process Optimization: partner with Sales to identify bottlenecks and streamline the sales cycle via automation.
• Performance Monitoring and CRM Governance: track campaign and journey metrics and maintain CRM data quality.

Connaissances

CRM systems

Sales operations

Automation

Lead nurturing

Campaign design

Customer segmentation

Dynamics CRM

Formation

Bachelor's Degree

Outils

Dynamics CRM

Description du poste

Spherion Staffing, LLC is seeking a Sales Marketing CRM Specialist in Hagerstown with a hybrid work setup. The role focuses on developing and optimizing CRM processes to improve sales follow-up, customer engagement, and revenue growth across multiple industries.

You will build automated customer journeys, campaigns, and follow-up workflows to nurture leads, maintain relationships, and identify upsell opportunities. A bachelor’s degree and 2+ years CRM experience are required.